Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStat...
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Jan 08, 2012
Brian
rated it: 
Little has been published about the company Nintendo which has created an insatiable demand to learn more of the inner workings of this top Video Game Company. Osamu Inoue was allowed to write a series of articles for a Japanese magazine which detailed the history and business strategy of Nintendo giving one of the first looks into this secretive company. From its early history as a playing card manufacturer to its first foray into the Game and Watch series you can see the psyche of the co More...
Jun 28, 2010
Tony
rated it:
Recommended for those in the Gaming industry or have interest in learning more about how various products such as the Game Boy, NES, DS, Wii were conceived. I don't think any other book or article has gotten to peer this deep into their internal org structure and methodologies.
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