The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All: An Innovative Approach to Better Decision Making
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The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All: An Innovative Approach to Better Decision Making

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3.09 of 5 stars 3.09  ·  rating details  ·  34 ratings  ·  13 reviews
In his work as research and development director at cutting-edge think tank TalentSmart, Nick Tasler realized that the recent discovery by scientists of a potential-seeking gene could have a remarkable impact on how we understand decision making. Those who have this gene ? about one quarter of the population ? are endowed with impulsive tendencies that can lead to fast and...more
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Published November 25th 2008 by Brilliance Corporation
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Pikachu
Pop psychology-cum-business guide, Impulse Factor is yet another book that attempts to explain why we do what we do, even (perhaps especially) when it might not be in our best interests. Tasler cites a number of studies you will probably remember from your introductory psychology course on our tendencies to "play it safe" (most people will take a sure $100 rather than a fifty-fifty chance of getting $200 or $0).

The first half of the book was quite enjoyable, even if Tasler wa...more
getAbstract
Fascinating study of risk takers versus cautious deliberators

Are you likely to risk everything for a potentially huge payout? Or do you tend to look for a “safe bet”? Nick Tasler, research director for a workplace learning and training firm, examines the psychological and genetic factors that shape these human tendencies. He says that people approach decisions from either a “potential seeking” or “risk managing” perspective, and explains that how you manage the strengths and weaknes...more
Samantha
Samantha rated it 3 of 5 stars  ·  review of another edition
Recommended to Samantha by: Vine Book From Amazon
This book goes about exploring with you what you are. Are you a risk manager or a potential seeker? There's no right or wrong answers. It is written by an employee of TalentSmart. I enjoyed some of the different sections of each chapter. I liked how Nick Tasler started each chapter differently from Zach Johnson who beat Tiger Woods to politicians to the rescuers who started an avanlanche. Usually one of the section would click with me but some of the others just left me wondering where he was go...more
Ben
Extremely repetitive and aimed at 10 year olds apparently. It had a couple interesting bits of information, but could have gotten the same information across in 1/10 the number of pages. Read every other page or every three pages and you can be done with it much more quickly than me and have covered just as much. I never actually review my books but this one pissed me off so much I had to warn others.
Camille
I just saw this on the shelf at the library and picked it up. It was... meh. The beginning, when it's talking about the research that has been done on people and about the theories behind why some people are more impulsive than other people... that stuff was somewhat interesting. The rest of the book, where he tries to tell you how to use your newfound knowledge of yourself to find a path to success.... blah. I hate that kind of self-help crap. There were so many examples of the same thing....more
Jeff
meh...these social science books are all starting to run together. This one looks at impulsivity through the lens of the same old experiments we've read about in all the previous pop-sociology tomes. The middle half of the book dictates that you take the consultants online impulse test...pass.
Marc
This was interesting at the beginning but got to be boring as it focused on how to build a successful company with varrious types of people. Boring because I am not in bussiness.
Erin Holland
This book is pretty good and actually helping me understand how ADHD and the d-4 novelty seeking gene may affect my students, and why it isn't always a bad thing.
John
I was suspicious of snake oil salesmanship when I started this book, but found the first half of the book enjoyable and filled with some useful case studies, but after the introduction of the test from the author's company (along with the ridiculous practice of printing a special code on the inside of the jacket) it felt like this book is really closely aligned Tasler's company's product. Yes you can still read the book without taking the test, but the last three chapters are really talking to p...more
Logo
Some interesting info. Not exactly what I was expecting but still a quick and informative non-fiction read.
Janet Blair
Great book! Really interesting. If you like Malcolm Gladwell, you'll like this one.
Kevin
First chapter or so was educational in the sense that some biological reasons for impulsive behavior were given as well as real examples that many could relate to. Turned into a sort of book that felt more like a self-help than a social/psych book, the latter being what I was expecting. Started touting his own company and their impulse scoring tests which was lame. As well as the self help suggestions made at the end.
Julie
Quite interesting. Looks at how our preference for taking risks or not influences our decision making.
Chris
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