false 59600 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 59600 1 58018 25 5 2005 Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising total:23|5:0|4:5|3:15|2:3|1:0| 23 71 42 3 33675 3.36 42 8 25618412 1270609 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 3 0 false Tue Nov 01 00:00:00 -0800 2005 Thu Jun 26 19:18:14 -0700 2008 Thu Jul 30 18:10:34 -0700 2009 1
The Plot: This book is divided into two distinct sections. The first, dubbed the re: section, is...more...]]> 56699206 2337032 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 3 0 false Sun Feb 01 00:00:00 -0800 2009 Tue May 19 21:02:20 -0700 2009 Tue May 19 21:03:21 -0700 2009 12942636 729036 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 2 0 false Wed Mar 01 00:00:00 -0800 2006 Sat Jan 19 21:36:23 -0800 2008 Sat Jan 19 21:37:01 -0800 2008 81860248 3069106 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 3 0 false Wed Dec 23 09:37:58 -0800 2009 Wed Dec 23 09:37:58 -0800 2009 80232602 3019991 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 3 0 false Mon Dec 07 18:05:55 -0800 2009 Mon Dec 07 18:05:55 -0800 2009 77709651 2941194 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 0 0 false Fri Nov 13 19:27:03 -0800 2009 Fri Nov 13 19:27:03 -0800 2009 68148283 2646768 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 0 0 false Thu Aug 20 00:14:04 -0700 2009 Thu Aug 20 00:14:04 -0700 2009 60717216 2448181 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 4 0 false Thu Jul 23 18:09:40 -0700 2009 Mon Jun 22 19:28:58 -0700 2009 Thu Jul 23 18:09:40 -0700 2009 59784866 2422330 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 0 0 false Mon Jun 15 14:40:37 -0700 2009 Mon Jun 15 14:40:37 -0700 2009 51361471 896225 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 0 0 false Fri Apr 03 06:18:21 -0700 2009 Fri Apr 03 06:18:23 -0700 2009 40224516 1808049 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 0 0 false Tue Dec 16 09:32:38 -0800 2008 Tue Dec 16 09:32:38 -0800 2008 37162276 1687577 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 0 0 false Fri Nov 07 20:50:46 -0800 2008 Fri Nov 07 20:50:49 -0800 2008 32621387 1519314 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 0 0 false Thu Sep 11 12:24:21 -0700 2008 Thu Sep 11 12:24:21 -0700 2008 31928678 1489175 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 4 0 false Wed Sep 03 13:24:05 -0700 2008 Wed Sep 03 13:24:08 -0700 2008 29357160 374157 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 4 0 false Tue Aug 05 17:12:38 -0700 2008 Tue Aug 05 17:12:38 -0700 2008 27414335 1334776 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 0 0 false Wed Jul 16 09:02:02 -0700 2008 Wed Jul 16 09:02:02 -0700 2008 24843647 1222324 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 0 0 false Wed Jun 18 16:03:43 -0700 2008 Wed Jun 18 16:03:43 -0700 2008 23819663 1215111 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 3 0 false Thu Jun 05 19:13:34 -0700 2008 Thu Jun 05 19:13:34 -0700 2008 23593392 799136 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 0 0 false Tue Jun 03 07:28:05 -0700 2008 Tue Jun 03 07:28:05 -0700 2008 23373235 466538 59600 0471718378 9780471718376 3 http://photo.goodreads.com/books/1170532562m/59600.jpg http://photo.goodreads.com/books/1170532562s/59600.jpg http://www.goodreads.com/book/show/59600.Life_After_the_30_Second_Spot_Energize_Your_Brand_With_a_Bold_Mix_of_Alternatives_to_Traditional_Advertising 3.09 23 Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."]]> 2005 0 0 false Sat May 31 08:26:12 -0700 2008 Sat May 31 08:26:17 -0700 2008 8 http://www.goodreads.com/book_link/follow/8?book_id=59600