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Where Value Hides: A New Way to Uncover Profitable Growth for Your Business
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate he ...more
Hardcover, 280 pages
Published October 1st 2006 by John Wiley & Sons
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