reviews
Feb 21, 2011
This book's author is a classmate. Looking forward to rereading Ali's book over and over.
Having done a masterful job, Ali transforms world class marketing into a series of "power moves" - which I would liken to recipes in a marketing cookbook.
Very impressed how he has transformed so many time tested marketing ideas into his own special format of manageable chunks.
There is a lifetime of marketing wisdom in this book.
Highly recommended!
Having done a masterful job, Ali transforms world class marketing into a series of "power moves" - which I would liken to recipes in a marketing cookbook.
Very impressed how he has transformed so many time tested marketing ideas into his own special format of manageable chunks.
There is a lifetime of marketing wisdom in this book.
Highly recommended!
Dec 24, 2009
