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<book id="5951">
  <title><![CDATA[Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing]]></title>
  <isbn><![CDATA[0785218971]]></isbn>
  <isbn13><![CDATA[9780785218975]]></isbn13>
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  <default_description>&lt;p&gt;Good marketers know that customer-centered marketing is mandatory.</default_description>
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  <original_publication_month type="integer">6</original_publication_month>
  <original_publication_year type="integer">2006</original_publication_year>
  <original_title>Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing</original_title>
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  <average_rating><![CDATA[3.62]]></average_rating>
  <ratings_count><![CDATA[24]]></ratings_count>
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      <name><![CDATA[Bryan Eisenberg]]></name>
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      <average_rating><![CDATA[3.68]]></average_rating>
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  <title>Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing</title>
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    <rating>4</rating>
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  <read_at>Thu Feb 12 00:00:00 -0800 2009</read_at>
  <date_added>Tue Feb 10 22:50:50 -0800 2009</date_added>
  <date_updated>Sun Feb 15 15:35:06 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[My distaste for marketing is slowly receding, and books like this are a part of the reason why.  The title is somewhat strange, but it's based on the idea that traditional marketing is based in eliciting Pavlovian responses from possible customers, and that the advent of the internet and the absurd ...<a href="http://www.goodreads.com/review/show/46010366">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/46010366]]></url>
</review>
    <review id="31152528">
    <user id="1361523">
    <name><![CDATA[Robert]]></name>
    <location><![CDATA[Dallas, TX]]></location>        
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  <title>Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing</title>
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    <rating>5</rating>
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  <read_at></read_at>
  <date_added>Mon Aug 25 12:09:53 -0700 2008</date_added>
  <date_updated>Mon Aug 25 12:10:13 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This volume is accompanied by a CD containing an 80-minute video seminar during which Bryan and Jeffrey Eisenberg (with Lisa T. Davis) explain how to persuade people to purchase what you sell at a time &quot;when they ignore marketing.&quot; That is, emerging media have redefined &quot;the rules of ...<a href="http://www.goodreads.com/review/show/31152528">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/31152528]]></url>
</review>
    <review id="25777098">
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    <name><![CDATA[Jeffrey]]></name>
    <location><![CDATA[Canoga Park, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1006205-jeffrey]]></url>
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  <title>Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing</title>
  <average_rating>3.62</average_rating>
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    <rating>4</rating>
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  <read_at></read_at>
  <date_added>Sat Jun 28 17:14:25 -0700 2008</date_added>
  <date_updated>Sat Jun 28 17:28:46 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is material that poo-poos the old dead-and-pretty-much-gone interruption advertising of television, radio, and print. People ignore advertisements today. So what's to be done? Marketing today is more personal and intimate. Marketers create and go to blogs to get an understanding of what custome...<a href="http://www.goodreads.com/review/show/25777098">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/25777098]]></url>
</review>
    <review id="438089">
    <user id="39086">
    <name><![CDATA[Justin]]></name>
    <location><![CDATA[Champaign, IL]]></location>        
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  <title>Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing</title>
  <average_rating>3.62</average_rating>
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    <rating>4</rating>
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  <read_at>Sun Jan 01 00:00:00 -0800 2006</read_at>
  <date_added>Mon Mar 26 12:50:35 -0700 2007</date_added>
  <date_updated>Mon Mar 26 12:59:09 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Cool book about marketing to the new age consumers that don't just eat up the shit we push in their face. These consumers are tech-equipped and more often pull themselves toward information about products and services than allow information to be pushed upon them. The only fault I have with the book...<a href="http://www.goodreads.com/review/show/438089">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/438089]]></url>
</review>
    <review id="76897258">
    <user id="563064">
    <name><![CDATA[Catherine]]></name>
    <location><![CDATA[Arlington, VA]]></location>        
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  <average_rating>3.62</average_rating>
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    <rating>4</rating>
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  <recommended_for><![CDATA[Anyone wanting a new perspective on how to persuade customers]]></recommended_for>
  <recommended_by><![CDATA[Publisher, to interview the author on my radio show]]></recommended_by>
  <read_at>Fri Nov 06 00:00:00 -0800 2009</read_at>
  <date_added>Fri Nov 06 04:59:44 -0800 2009</date_added>
  <date_updated>Fri Nov 06 05:04:41 -0800 2009</date_updated>
  <read_count>2</read_count>
    <body><![CDATA[I was so surprised by this book.  The title definitely is unusual.  I learned new things from this book and I've been reading marketing books for a long time. This book is about persuasion yet from a whole new viewpoint.  It covers many of the same topics other marketing books do; however, it's thei...<a href="http://www.goodreads.com/review/show/76897258">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76897258]]></url>
</review>
    <review id="35613273">
    <user id="1337238">
    <name><![CDATA[H L]]></name>
    <location><![CDATA[Austin, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1337238-h-l]]></url>
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    <book>
  <id type="integer">438423</id>
  <isbn>078528902X</isbn>
  <isbn13>9780785289029</isbn13>
  <ratings_count type="integer">2</ratings_count>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing</title>
  <average_rating>3.62</average_rating>
  <image_url>http://photo.goodreads.com/books/1174773665m/438423.jpg</image_url>
  <link>http://www.goodreads.com/book/show/438423.Waiting_for_Your_Cat_to_Bark_Persuading_Customers_When_They_Ignore_Marketing</link>
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    <rating>2</rating>
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  <read_at>Sun Dec 06 00:00:00 -0800 2009</read_at>
  <date_added>Sat Oct 18 01:04:25 -0700 2008</date_added>
  <date_updated>Sun Dec 06 18:15:23 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Yeah. Marketing. The majority of this reads like a treatise on common-sense, which I guess is in short supply in marketing world.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/35613273]]></url>
</review>
    <review id="265470">
    <user id="27094">
    <name><![CDATA[Liz]]></name>
    <location><![CDATA[Ann Arbor, MI]]></location>        
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    <rating>4</rating>
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  <date_added>Wed Mar 14 06:48:00 -0700 2007</date_added>
  <date_updated>Wed Mar 14 06:48:18 -0700 2007</date_updated>
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    <body><![CDATA[Easy read.  Humorous.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/265470]]></url>
</review>
    <review id="79005362">
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  <read_at>Mon Oct 26 00:00:00 -0700 2009</read_at>
  <date_added>Mon Oct 26 18:04:03 -0700 2009</date_added>
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