Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

by John Medina (Goodreads Author)

3.94 of 5 stars 3.94 · rating details · 5,797 ratings · 701 reviews

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know-such as the brain's need for physical activity to work at its best.

Paperback, 301 pages

Published March 10th 2009 by Pear Press

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Mar 26, 2011 Jihad rated it 4 of 5 stars · review of another edition

Shelves: 52-books, science

كتاب رائع، يبحث في العديد من أبحاث الدماغ ليخرج بـ 12 قانون، معرفتها تساعدك لكي تزيد كفائة الدماغ في العمل، المنزل، والمدرسة. يأتي بعدة فوائد وأمثلة وأبحاث تحت كل قانون.

القوانين هي (باختصار، الكتاب يفصل فيها طبعاً):
1-الرياضة:
التمارين الرياضية تقوي القدرات العقلية.

-أدمغتنا تحب أن تتحرك أجسامنا
- الرياضة تزيد نسبة تدفق الأوكسيجين للدماغ، ذلك يزيد نشاط المخ
- الرياضة تؤثر على عمل خلايا المخ. فهي تزيد وتسارع تكوينها، تساعدها على البقاء أكثر، وتجعلها أكثر قدرة على مكافحة الضرر والقلق.

2- البقاء:
الدماغ...more

12 likes · like · see review

Jun 21, 2008 Kent rated it 3 of 5 stars · review of another edition

I think I would give this book 3.5 stars if I could.

The book discusses "12 principles for surviving and thriving at work, home, and school." The real focus seems feels like how we can use this to improve schools.

The 12 rules are:
EXERCISE | Rule #1: Exercise boosts brain power.
SURVIVAL | Rule #2: The human brain evolved, too.
WIRING | Rule #3: Every brain is wired differently.
ATTENTION | Rule #4: We don't pay attention to boring things.
SHORT-TERM MEMORY | Rule #5: Repeat to remember.
LONG-TERM MEM...more

11 likes · like · see review

Mar 21, 2009 Sarah Hanawald rated it 4 of 5 stars · review of another edition

Brain rules is really well organized. It's a very un-boring synthesis of current neuroscience research into very comprehensible terms. I only give it four stars because the author (openly) says that the educational implications of the findings are not clear.

Some major take-aways, along with my questions and ruminations:

Attention:
Emotional arousal helps the brain learn. Number of minutes a person can pay attention to presentation style information (a lecture) is the same as their age, up to 10....more

7 likes · like · see review

Jan 18, 2008 Elizabeth rated it 4 of 5 stars · review of another edition

We participated in a research study led by this author last year, so I was curious to read this book. John Medina was an engaging and thought-provoking speaker, and this is an engaging and thought-provoking. It took a while to read because I had to stop and think after each section. It was relevant to teaching in many ways, but also to life in general.

2 likes · like · see review

Aug 31, 2008 John rated it 3 of 5 stars · review of another edition

Shelves: 2008, business, management, psychology

A very straightforward read on the latest advance in the understanding of how the brain works. A lot of the chapters draw from some of the accessible trade books on cognitive development. Stories from Deborah Tannen, Oliver Sachs, Howard Gardner, Steven Jay Gould, etc. add stories and examples to Medina's main structure of the book. The book is organized around 12 principles that Medina feels are necessary to a healthy brain (due to what Medina sees as evolutionary factors).
The first principle...more A very straightforward read on the latest advance in the understanding of how the brain works. A lot of the chapters draw from some of the accessible trade books on cognitive development. Stories from Deborah Tannen, Oliver Sachs, Howard Gardner, Steven Jay Gould, etc. add stories and examples to Medina's main structure of the book. The book is organized around 12 principles that Medina feels are necessary to a healthy brain (due to what Medina sees as evolutionary factors).
The first principle is that physical exercise helps keep our brains active as well. Our ancestors were active and our brains adapted to that environment and still rely on our mobility.
The second principle is that our brains evolved to survive our environment and we have thousands of years of outdoor living to overcome to deal with the past hundred years of technology.
The third principle is that each of our brains are uniquely wired. It's impossible to develop a standard model of the brain because each one is vastly different.
The 4th is that we can only pay attention for about 10 minutes before our attention drifts. Medina focuses on how teachers and presenters need to keep their audience focused through short learning modules.
The 5th is that we can improve our short-term memory by cycling through memories several times in a limited time period.
The mid-principle explores how our long-term memories work to retain knowledge.
The 7th principle examines how we need sleep to allow our brain to think.
The 8th principle is that stress is really bad for our thinking.
Number 9 (appropriately), is about how we make sense of the world around us using our senses in conjunction with one another, except for
Vision, which overrules all other senses. This is principle 10 which says we literally see to believe.
Principle 11 is all about gender: men's brains process things in a general sense, while women's brains seem to have better control of details.
The last principle is that we explore the world around us. Exploration is how we as a species evolved and how our brain develops from infancy to adulthood.

The book has a website at brainrules.net which has a breakdown of the book as well as exercises and resources for each of the rules. (less)

3 likes · like · see review

Mar 11, 2008 Nathan rated it 4 of 5 stars · review of another edition

Recommended to Nathan by: Dale Dougherty

Shelves: science-fact, brain-cogsci-behavioural-economics

A solid attempt at making a practical (useful) book on how the brain works, aimed at everyday people. He focuses on memory and efficiency, and writes in an engaging style. As a long-time researcher in the field he has the science cred, and he explains it well. There's a website (brainrules.net I think) that goes with the book, and when the book is released for real (I got a galley) it'll come with a DVD.

My only complaint is that he's insufficiently scientific in the book. I wanted more hard numb...more

4 likes · like · see review

Aug 09, 2011 John rated it 5 of 5 stars · review of another edition

Finally finished “Brain Rules” by John Medina. Fascinating how simple habits can boost our brain power. Seemingly passive and low impact activities like exercise and sleeping enhance our thinking ability (we’ve all heard this before, but the author provides compelling explanations as to why this is the case).

There’s also an interesting discussion on multitasking (apparently it’s true you can do two things at once, just not as well as if you weren’t trying to multitask).

A well written and engagin...more

1 like · like · see review

Feb 03, 2009 Susan rated it 5 of 5 stars · review of another edition

This is a fabulous book I wish had been written before I started baby-making 30 years ago! It does confirm for me that I did a lot of things right as a parent, but I would have benefited as a mom from knowing things now clearly related by John Medina on when an infant is learning what much more precisely than I knew from observation and experience alone.

the information in this book is priceless for any parent and any person who intends to live life healthily, influence people positively and mak...more

3 likes · like · see review

Nov 19, 2008 Aaron rated it 3 of 5 stars · review of another edition

This is short, enjoyable read about how we can apply brain science to our lives and society. The author writer in a breezy style. I wish there was more technical information here, but was satisfied that the author laid out tough standards for which research he chose to include in the book. He also wasn't afraid to point out where the science fell short.

He points out, rightly, that our workplaces and schools are designed in such a way that they actually starve the brain of learning opportunities....more

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Aug 08, 2008 Natalie rated it 2 of 5 stars · review of another edition

Shelves: nonfiction

The content, when you can get to it, is interesting. But I find his writing style incredibly annoying -- full of anecdotes that don't really have a very tight connection to the content of the chapter. Then, midway thru the book, you learn that he finds that 10-minute chunks interspersed with anecdotes helps students pay attention in lecture. I totally accept that for an oral presentation. But in a written text, it's really annoying. I'm used to reading nonfiction that doesn't seem to be talking...more

6 likes · like · see review

Jan 06, 2009 Todd rated it 4 of 5 stars · review of another edition

Shelves: 2008-xmas-gifts

Interesting book about the latest research about brain science and how it might apply to school, work, or life in general.

Dr. Medina does something very charming in the introduction -- he promises to only use research from peer-reviewed journals with results that have been duplicated in other laboratories. No "Mozart Effect" or "Left/Right Brain" crap here.

The book comes with a DVD that I didn't watch, because I prefer to learn by reading. For some reason two hours of reading seems much quicker...more

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Feb 04, 2013 Holly Chesser rated it 4 of 5 stars · review of another edition Recommends it for: Educators

When American classrooms were designed over a hundred years ago, we knew little about how our brains work or the optimal conditions for our brains to learn. The goal then was efficiency: straight rows with the teacher at the front seemed the best manner to deliver information. Today, however, experimental psychologists, cognitive neuroscientists, and evolutionary biologists can teach us quite a bit more about how brain science affects student achievement and improves learning. What we now know i...more When American classrooms were designed over a hundred years ago, we knew little about how our brains work or the optimal conditions for our brains to learn. The goal then was efficiency: straight rows with the teacher at the front seemed the best manner to deliver information. Today, however, experimental psychologists, cognitive neuroscientists, and evolutionary biologists can teach us quite a bit more about how brain science affects student achievement and improves learning. What we now know is that the human brain was designed to solve problems related to survival in outdoor settings in unstable meteorological conditions under constant motion. In short, our brains have been evolutionarily adapted to learn in a setting antithetical to the traditional American classroom. So what should we do with this new knowledge? How should we modify the schoolhouse or our behavior as educators to maximize student learning now that we understand how students’ brains operate?

As anyone who has worked in a school knows, the institution is notoriously unwieldy. As the saying goes, “It’s easier to change history than it is to change a history class.” But since student learning is every school’s raison d'être, appreciation for what brain scientists can teach us about how students learn seems invaluable.

John Medina’s Brain Rules, a lively, informative, and most importantly applicable book, outlines “12 Principles for Surviving and Thriving at Work, Home, and School.” Medina is a developmental molecular biologist and the director of the Brain Center for Applied Learning Research at Seattle Pacific University. He is also a professor at the University of Washington School of Medicine. His book devotes a chapter to each of his 12 brain rules, explaining how the brain functions and providing illustrations of the rule in every day life.

For educators, his book is an excellent resource to test his research-based practices in the classroom to see how they might improve how students learn.(less)

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Jan 23, 2013 Erika RS rated it 5 of 5 stars · review of another edition

Finished Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina. Medina is a developmental molecular biologist and the directory of the Brain Center for Applied Learning research at Seattle Pacific. He wrote this book to communicate to the rest of us some of the results of recent research on the brain. In my opinion, Medina succeeded.

I like the structure of the book. Each chapter is built around a particular "brain rule", a rule of thumb for effectively us...more

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Aug 26, 2012 Jansen rated it 5 of 5 stars · review of another edition

Shelves: people

Excellent book. Seeks to educate us about the facts that mind research has given us, and to leave the interpretation of how to apply those concepts to us. Not a book of answers to the problems of education, but rather a book of questions designed to get us thinking about what the answers might be.(view spoiler)...more Excellent book. Seeks to educate us about the facts that mind research has given us, and to leave the interpretation of how to apply those concepts to us. Not a book of answers to the problems of education, but rather a book of questions designed to get us thinking about what the answers might be.(view spoiler)[
1. Exercise - Exercise boosts brain power. Exercise increases blood/capillaries to the brain improving performance. Brain is 2% of weight yet 20% of energy use. >2% of brain use at once will drain energy stores = faint. Short Term Memory and Reaction Times not improved by exercise
2. Survival - The human brain evolved, therefore we survived. We survived by changing and adapting, not only our physical features, but our brain as well. 3 Part Brain Lizard, Cat, Human. 2vs4 legs freed up energy for the brain. Symbolic reasoning is a uniquely human talent, developed by 3 years old, allowing us to understand people and coordinate as a group. Trust, Faith, and Friendship in a teacher greatly impacts the ability to learn. 2 Brain Features: Database and ability to improvise off that database. Both facts and improve are needed to reach fullest potential.
3. Wiring - Every brain is wired differently. Brains are different and store the same information in different places. Where things are stored however can predict performance (i.e.: at least with Language). The brain is constantly changing, it changes every time it learns something new. Constantly rewiring itself.
4. Attention - We don't pay attention to boring things. Detect and orient towards new stimulus. Focus on the Gist and then the specifics (meaning before details). We can't multi-task, only switch between tasks quickly. Teaching: short 10 minute segments with initial gist (large and general) that could be explained in 1 minute
5. Short-term memory - Repeat to Remember. Repetition improves memory with the timing of repetition playing a key roll. Conscious awareness (names) and non (riding a bike). Encoding, storage, retrieval, forgetting. Similar settings are important for recall as the setting the memory was made in. More elaborately encoded memories the better we remember them. Storage of different aspects of a memory occur in multiple places in the brain.
6. Long term memory - Remember to repeat. Long term memories are formed by a two way conversation between the hippocampus and cortex - until that conversation ends, the memory if fluid. Memories are approximations of abbreviated storage of memories. Long term memory is more reliable when new information is gradually incorporated and repeated in timed intervals.
7. Sleep - Sleep well, think well. Constant fight between chemicals to put us asleep and to keep us awake. How much sleep varies by person, but the benefits of an afternoon nap is universal. Loss of sleep is bad on many levels (attention, executive function, working memory, mood, quantitative skills, logical reasoning, motor dexterity)
8. Stress - Stressed brains don't learn the same way. Long term stress is bad, it was designed for short term response to situations. Feelings of helplessness are the worst kinds of stress. Emotional stress has huge impacts on children's ability to learn or for employees to be productive. Provide less helplessness and workers typically work better.
9. Sensory Integration - Stimulate more of the senses at the same time. The more associated senses with a memory, the better it sticks. But smells have unusually stronger powers that bypass supervisors and go straight to their destination.
10. Vision - Vision trumps all other senses. Vision is only what our brain tells us we see. We learn and remember best through pictures, not through written or spoken words.
11. Gender - Male and female brains are different. X chromosome is greatly involved in cognitive skills. Women with 2 of them have greater diversity. Men respond to stress with the right amygdale, getting the gist of the situation. Women access the left amygdale and remember the emotional details.
12. Exploration - We are powerful and natural explorers. We naturally perform the scientific process to questions as a child. We can recognize and imitate behavior because of mirror neurons. Some parts of our brains always stay malleable so we can always create new neurons and learn new things. (hide spoiler)](less)

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Aug 12, 2012 Lisa rated it 3 of 5 stars · review of another edition

Shelves: nonfiction

3.5
John Medina explains 12 principles that involve the brain or thoughts that can help you in life. The copy I checked out from the library contained a dvd that gave an overview of the book that explained all of Medina's main points.
This book is worth reading and its ideas are worth incorporating into your life.
Watch this video to see if you might be interested in reading this book:
Brain Rules

From the book:

“If you wanted to create an education environment that was directly opposed to what the b...more

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May 09, 2012 Ted Witt rated it 4 of 5 stars

Shelves: non-fiction

We expect that findings from scientific research will be quickly translated into everyday practice when it comes to medicine, technology, engineering and marketing. However, when it comes to schools and education, research finds it difficult to cut through the bonds of tradition.

In his bestselling book Brain Rules, molecular biologist John Medina suggests that the typical five-period day in high school might be radically restructured if we were to consider how the brain actually works.

Medina wri...more

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Apr 01, 2012 Mark Oppenlander rated it 4 of 5 stars

Shelves: popular-science

John Medina has dual faculty appointments at the University of Washington and at Seattle Pacific University. In fact his faculty office at SPU is just across the street from mine; he is sequestered in a converted house just as I am. Because of my physical proximity to him, I've had the pleasure to hear him speak in person a few times, and he is one of the funniest, most engaging scientific lecturers I've ever heard. I was worried that his writing would not be as clever or as engaging as his spea...more

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Mar 08, 2012 Paul Signorelli rated it 5 of 5 stars · review of another edition

Shelves: brain, learning, training, workplace-learning-and-performance

Although the brain often seems to be the most overlooked tool in trainer-teacher-learners' toolkits, great writers like developmental molecular biologist John Medina are doing a lot to move us past that that oversight through books like "Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School." Medina is never less than completely engaging, and his 12 rules about how the brain functions in learning are drawn from well-documented research, his own very funny observations,...more

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Nov 02, 2011 Samuel rated it 3 of 5 stars · review of another edition

I picked up this book for a dollar or two through one of Amazon's daily deals. I'm fascinated with the brain and all that scientists have been learning about it in recent years. This book delivered on interesting anecdotes and individual stories of brain abnormalities but was quite bland otherwise. In particular, the organizational structure of the book seemed awkward. Each chapter focuses on a brain rule, yet the take-aways were weak and felt forced if not overly obvious. For example, the main...more

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Oct 25, 2011 Jessica Snell rated it 4 of 5 stars · review of another edition

Shelves: non-fiction

This one was fascinating. I finally found out why it's possible to faint from shock! Your brain is so glucose-hungry that you can only use a very small percentage of it at a time, for the simple reason that you don't have enough glucose (or enough oxygen to break the glucose down, or the ability to get rid of the by-products of oxygen break-down fast enough) to fuel more than a small percentage. So if you see/learn something shocking, your brain tries to process too much at once, using too large...more

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Aug 17, 2011 Rebecca rated it 3 of 5 stars · review of another edition

Shelves: nonfiction

I mostly enjoyed this book and think it has a lot of useful information. His deliberate use of anecdotes is particularly helpful to illustrate points and to keep the reader's attention. I did think the tone of the writing was uneven. He was clearly trying to simplify the information for a popular audience, and sometimes he went too far, shading over into patronizing when his metaphors or language got too self-consciously lowest-common-denominator (such as seriously using the word 'boogers.' We a...more

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May 17, 2011 Eric rated it 1 of 5 stars · review of another edition

Shelves: healthy-living

What a disappointment. This book’s brain rules are merely what are already widely known by well-informed people, like how spaced repetition/reinforcement helps memory; sleep is crucial for cementing newly learned info; exercise is good for the brain; and so on. It has a total of almost 300 pages, which would have been unnecessary if the author had not included so much unnecessary info related to biology. After all, do we need to know the roles of dopamine to make use of the brain principles? As...more

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Mar 19, 2011 Michelle rated it 5 of 5 stars · review of another edition

As always, I need to declare my preference for fiction. That said, let me recommend this book. Author and molecular biologist, John Medina, does a great job capturing the reader with brain research, of all things. Clearly a subject that could lull the layperson into a comatose state, Medina follows his own advice in this text. Chapters are not overly long; each reading objective is clearly stated, and he reviews the salient items at the end of each chapter, with three or four bulleted items. To...more

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Sep 24, 2010 Jonny99 rated it 3 of 5 stars · review of another edition

A brainy book about the thinking organ. John Medina’s ”12 principles” are a clever marketer or editor’s way of organizing the neurological literature that Medina reviews. Although the studies are interesting the results are far from stunning. Basically, get enough sleep and exercise and you will be fine. Also don’t worry about your child’s development too much, brains mature at markedly different rates. Thankfully, Medina avoids the Dr. Daniel Amen route of spending half the book trying to cross...more

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May 25, 2010 Lars Guthrie rated it 5 of 5 stars · review of another edition

My sister and I both work with kids and have our own little book club where we read works that are related to learning, the brain, and child development. While she liked 'Brain Rules,' she critiqued for being 'pop.' I get that, but I really liked the book.

We read it after seeing Medina give an enthusiastic and inspiring presentation at the Learning and the Brain Conference several months ago in San Francisco. He's definitely a salesman type with his own shtick, but for me, it works.

I was readi...more

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4th-8th I will put this book on my list. Prior to the next school year usually email the folks who schedule my kids to say what kind of teacher works well wit...more
25 mag. 17:31

Lars Guthrie 4th-8th wrote: "Prior to the next school year usually email the folks who schedule my kids to say what kind of teacher works well with my child. I can...more
26 mag. 10:13

May 06, 2010 Alisha rated it 2 of 5 stars

Shelves: books-i-own-that-i-ve-read, non-fiction

This was another assigned book I had to read for class, but this time it was Psychology. Again I state that when I'm required to read something for class, it doesn't end up being favorable because I was actually required to read it. Which is why I don't really review assigned readigns. But since I made a deal with myself to review every book I've read this year, here we are.

So, Brain Rules, is basically what is sounds like. 12 Brain Rules that are supposed to help you succeed. Pretty basic. Howe...more

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Mar 23, 2010 Julieta rated it 3 of 5 stars · review of another edition

Much of Medina's work here is obvious but he does a good job of explaining the basic science of how the brain works. It's a good read for parents as it'll make them want to create the best possible environment for their children as well as for educators at any level as Medina explains the best possible learning situations you can create for your students.

For instance, chronic stress is just about the most horrible thing you can do to your brain.
A constant diet of adrenaline and cortisol can lea...more

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Sep 27, 2009 Erik rated it 5 of 5 stars · review of another edition

Medina, the latest guru in popular neuroscience theory as it applies to human learning, has published one of the most succinct books to date on the subject. His twelve principles effortlessly detail the major scientific findings of how humans learn best by explaining them all in layman’s terms. Some of them are really no-brainers (ha!): getting exercise helps stimulate cognition (yet another reason that schools which eliminate recess at the elementary level are doomed to fail in their drive to i...more Medina, the latest guru in popular neuroscience theory as it applies to human learning, has published one of the most succinct books to date on the subject. His twelve principles effortlessly detail the major scientific findings of how humans learn best by explaining them all in layman’s terms. Some of them are really no-brainers (ha!): getting exercise helps stimulate cognition (yet another reason that schools which eliminate recess at the elementary level are doomed to fail in their drive to increase test scores at any cost), getting adequate sleep, or even the fact that different brains think differently.

However, there was one a-ha moment when reading principle number four – People don’t pay attention to boring things – that connects directly with my instruction as a teacher in an elementary classroom. That is, not only does an emotional reaction help increase learning, but humans (both adults in workplace settings, as well as young adults in our education system) can only pay attention to a traditional stand-and-deliver lecture for no more than ten minutes. After that, our brains “check out” unless we are asked to do something, process the information through talking, or by having the lecturer tell a story that evokes an emotional response in the audience. My own instructional practice has been focused in recent years on delivering a mini-lesson to my young elementary school students that is five-to-ten minutes at most, and which aims for them to do something – whether is be having a discussing, writing, reading, or solving a math or science problem – immediately after that. A best practice by any measure.

Although the field of neuroscience and human cognition is still a relatively new field with preliminary findings – twenty-five years young, by my estimate -- some of these can and should be implemented in both classrooms and boardrooms post haste. We’ve precious little time to waste, and Medina is one to listen to if we want to seriously improve teaching and learning here in the first years of the twenty-first century.
(less)

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May 09, 2009 Guy rated it 4 of 5 stars · review of another edition

Shelves: socsci

A blend of anecdotes, brain science, and prescriptions for how to live and learn more effectively, this is a book that everyone should read, even though it is far from perfect. For me it was, for the most part, pitched at the right level -- neither too detailed nor too superficial -- providing overviews of the science that underpins many things we sort of know we should (or shouldn't) do, but don't really know why, and thus (in part) fail to do (or not do).

For example, we know that stress is ba...more

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May 11, 2013 Hannah Whyte rated it 4 of 5 stars · review of another edition

This book was good, but could have been great. When I first began I was certain I'd rate it 5 stars by the time I finished, but a few things prevented me from doing so.

First, there were quite a few typos in the Kindle edition. I promise I'm not a grammar freak-- but these typos interrupted the flow of reading enough that I think it is worth noting.

Second, I thought the author did a relatively good job explaining complicated science processes in lay(wo)man's terms, although quite a few times it...more

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About John Medina

Dr. John Medina, author of "Brain Rules" (www.brainrules.net) is a developmental molecular biologist and research consultant. He is the director of the Brain Center for Applied Learning Research at Seattle Pacific University. He also teaches at the University of Washington School of Medicine, in its Department of Bioengineering. "

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“If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.” — 8 people liked it

“The problem in today’s economy is that people are typically starting a family at the very time they are also supposed to be doing their best work. They are trying to be productive at some of the most stressful times of their lives. What if companies took this unhappy collision of life events seriously? They could offer Gottman’s intervention as a benefit for every newly married, or newly pregnant, employee.” — 5 people liked it

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