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How to Make It Big in the Seminar Business
by Paul Karasik
How to Make It Big in the Seminar Business is considered must have reading among consultants, speakers, and seminar leaders. Fully updated and revised, this new edition is packed with insider tips on determining fees, marketing, scheduling, presentation technologies, and much more. It features new chapters on using the Web and other new technologies to deliver seminars; ma ...more
Paperback, 363 pages
Published November 1st 2004 by McGraw-Hill Companies
(first published June 25th 1991)
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Great book with lots of ideas and tips. It was written well before the Internet age was mature, but a good percentage of the "how to" information can be applied today. The only thing is that 80% of the suggested organizations and websites either no longer exist, or have been replaced with new ones.