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The Future of Brands: Twenty-Five Visions

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In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more complex, what will the world's greatest brands of tomorrow be? What are the issues facing today's greatest brands as they enter the 21st century? And from what unexpected quarters will successful new brands emerge?

The Future of Br
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Hardcover, 208 pages
Published March 1st 2000 by New York University Press
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