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Prince of the Magic Kingdom: Michael Eisner and the Re-Making of Disney
by Joe Flower
Tells the story of how CEO Michael Eisner took over the ailing Disney Company and turned it into one of the most profitable corporations in the country. From the drama of Wall Street to the glamour of Hollywood, the author provides an absorbing account of Eisner's wheelings and dealings--including the signing of such major stars as Michael Jackson and Bette Midler--making ...more
Paperback, 320 pages
Published January 21st 1993 by John Wiley & Sons
(first published October 14th 1991)
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