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  <title><![CDATA[In Pursuit of Elegance: Why the Best Ideas Have Something Missing]]></title>
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      <name><![CDATA[Matthew E. May]]></name>
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  <read_at>Fri May 01 00:00:00 -0700 2009</read_at>
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    <body><![CDATA[I loved “In Pursuit Of Elegance” by Matthew E. May.  This book will provide a basis for a whole new kind of thinking.  I can not think of an audience that would not benefit from reading this book because it can apply to business, art, home-life, and many other ventures.<br/><br/>One thing I fo...<a href="http://www.goodreads.com/review/show/55667808">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/55667808]]></url>
</review>
    <review id="76026400">
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    <name><![CDATA[Erica]]></name>
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  <read_at>Sun Nov 08 00:00:00 -0800 2009</read_at>
  <date_added>Wed Oct 28 12:18:47 -0700 2009</date_added>
  <date_updated>Tue Nov 10 06:45:25 -0800 2009</date_updated>
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    <body><![CDATA[This is a book -- like Omnivore's Dilemma -- that really makes me rethink and change the way I see things. May gives examples of elegance, and the power of it, and its roots in simplicity -- how leaving something out, or simplifying something and eliminating the endless barrage of information, can m...<a href="http://www.goodreads.com/review/show/76026400">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76026400]]></url>
</review>
    <review id="58065529">
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    <name><![CDATA[Michelle]]></name>
    <location><![CDATA[Ottumwa, IA]]></location>        
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    <rating>4</rating>
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  <read_at>Tue Jun 02 00:00:00 -0700 2009</read_at>
  <date_added>Mon Jun 01 10:07:08 -0700 2009</date_added>
  <date_updated>Tue Jun 02 17:50:55 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was wide-ranging and very interesting, although I think it's possible that May has given some odd significance to events.  For example, his use of the example of what happens at busy intersections if traffic signals and signs are eliminated, to me shows not &quot;symmetry&quot; but libertariani...<a href="http://www.goodreads.com/review/show/58065529">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/58065529]]></url>
</review>
    <review id="73228028">
    <user id="2796055">
    <name><![CDATA[Juan Manuel]]></name>
    <location><![CDATA[New York, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2796055-juan-manuel-perez-pelayo]]></url>
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    <rating>3</rating>
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  <read_at>Wed Jul 01 00:00:00 -0700 2009</read_at>
  <date_added>Fri Oct 02 13:06:37 -0700 2009</date_added>
  <date_updated>Fri Oct 02 13:08:59 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[May addressed another imperative interrogative that I dwell upon daily when I design garments. How to make things elegant and timeless. His tone is a little bit cocky and dismissive towards the reader which makes the book hard to get through, yet he gives very clear examples on how to address this i...<a href="http://www.goodreads.com/review/show/73228028">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73228028]]></url>
</review>
    <review id="70970696">
    <user id="2924">
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[Louisville, KY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2924-kevin]]></url>
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    <rating>5</rating>
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  <read_at>Sat Sep 12 00:00:00 -0700 2009</read_at>
  <date_added>Sat Sep 12 12:27:46 -0700 2009</date_added>
  <date_updated>Sat Sep 12 12:30:29 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[May discusses the concept of elegance by using 4 broad components: symmetry, seduction, substitution, &amp; sustainability.  I was especially struck by his chapter on sustainability and his discussion on observation and how human beings are wired to think and do quickly, but many flashes of insight only...<a href="http://www.goodreads.com/review/show/70970696">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70970696]]></url>
</review>
    <review id="62404165">
    <user id="1814459">
    <name><![CDATA[Mark]]></name>
    <location><![CDATA[Cleveland, OH]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1814459-mark]]></url>
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    <rating>3</rating>
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  <date_added>Mon Jul 06 17:40:08 -0700 2009</date_added>
  <date_updated>Mon Jul 06 17:42:00 -0700 2009</date_updated>
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    <body><![CDATA[Elegant solutions to problems employ symmetry, seduction, subtraction, and sustainability.  Typically our problem solving embraces two obstacles: acting and adding, thereby satisficing instead of stopping and reflecting long enough to come to an elegant solution.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62404165]]></url>
</review>
    <review id="67755977">
    <user id="1234691">
    <name><![CDATA[Cheryl Lali]]></name>
    <location><![CDATA[Portland, OR]]></location>        
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    <rating>1</rating>
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  <read_at>Sat Aug 15 00:00:00 -0700 2009</read_at>
  <date_added>Mon Aug 17 11:05:01 -0700 2009</date_added>
  <date_updated>Wed Aug 26 01:50:23 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Hmmm...This book seemed really Master of the Obvious...Not all of the examples matched the concept of elegance...I guess my only real complaint was that the entire book could have been written in one chapter...And I already knew about the concept of elegance &amp; have thought about it so I wasn't parti...<a href="http://www.goodreads.com/review/show/67755977">more...</a>]]></body>
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</review>
    <review id="72918942">
    <user id="1167923">
    <name><![CDATA[Patrick]]></name>
    <location><![CDATA[Edgewater, MD]]></location>        
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    <rating>5</rating>
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  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Tue Sep 29 13:41:51 -0700 2009</date_added>
  <date_updated>Sat Oct 24 06:23:11 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[“In Pursuit of Elegance is a fascinating intellectual romp that will change the way you look at your surroundings. As he takes readers from Jackson Pollock paintings to Dutch intersections to the secret menu at In-N-Out Burger, Matt May reveals the hidden elements beneath genuine innovation. This ...<a href="http://www.goodreads.com/review/show/72918942">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/72918942]]></url>
</review>
    <review id="73017889">
    <user id="1598384">
    <name><![CDATA[Jim]]></name>
    <location><![CDATA[Nashua, NH]]></location>        
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    <rating>4</rating>
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  <read_at>Fri Oct 02 00:00:00 -0700 2009</read_at>
  <date_added>Wed Sep 30 11:41:55 -0700 2009</date_added>
  <date_updated>Fri Oct 02 16:32:46 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I enjoyed this. A quick read much in the style of a Gladwell book. Some interesting insights ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73017889]]></url>
</review>
    <review id="75004339">
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    <name><![CDATA[Moses]]></name>
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    <rating>2</rating>
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  <read_at>Mon Oct 26 00:00:00 -0700 2009</read_at>
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    <body><![CDATA[p120]]></body>
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    <review id="57307037">
    <user id="284602">
    <name><![CDATA[Sheryl]]></name>
    <location><![CDATA[Mystic, CT]]></location>        
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    <rating>5</rating>
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  <read_at>Fri Jun 19 00:00:00 -0700 2009</read_at>
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    <body><![CDATA[Absolute must read in this age of more, more, more.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/57307037]]></url>
</review>
    <review id="64234640">
    <user id="369722">
    <name><![CDATA[Mary]]></name>
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