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Business Research Methods

4.05 of 5 stars 4.05  ·  rating details  ·  92 ratings  ·  6 reviews
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, ...more
Hardcover, 748 pages
Published December 1st 2003 by Houghton Mifflin (first published 1984)
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i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and serve as excellent discussion points in class. I ...more
This is one research methods text that will NOT be collecting dust bunnies on your shelf. It is extremely "user friendly" for the student/novice researcher but has the breadth and depth to remain useful to the expert and research professional. It is well organized so that you can skip around to the parts you need at the moment. It has lots of exercises and follow up readings/references to hammer home the content.
I had 16 weeks of statistical research methods as part of my Masters program. If I w
Steve Goodyear
This is one of my favourite texts from my MBA. I got so much out of it and it covers the different aspects of business research so well—from understanding the problem/gap and identifying the research question; to research design; to writing research proposals; to the different research methods like survey design, interviewing, focus groups, observation, data collection, and causal experiments; to analyzing the results using statistical methods; to presenting the research findings in reports and ...more
Ruvin Cueto
Jul 20, 2015 Ruvin Cueto is currently reading it  ·  review of another edition
How can i open this??? Anyone??
Abiy Temtime
I want to read business research book
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