Business Research Methods
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing,...more
Hardcover, 660 pages
Published July 21st 1999 by Houghton Mifflin Harcourt (HMH)
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