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Business Research Methods
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing,...more
Hardcover, 660 pages
Published
July 21st 1999
by Houghton Mifflin Harcourt (HMH)
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![Essentials of Marketing Research [With Access Code]](http://d.gr-assets.com/books/1348702852m/7510439.jpg "Essentials of Marketing Research [With Access Code]")
