This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to ...
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reviews
Feb 02, 2012
Andy
rated it: 
"A great follow-up to "Selling the Invisible". Focuses on broader business communications and marketing.
Some examples are a bit funny due to the book's age (published 2000). Yahoo! is cited as a strong brand; e-commerce is written off as irrelevant; HP is considered a company that doesn't focus on computer systems.
Nonetheless, check this book out.
Some examples are a bit funny due to the book's age (published 2000). Yahoo! is cited as a strong brand; e-commerce is written off as irrelevant; HP is considered a company that doesn't focus on computer systems.
Nonetheless, check this book out.
Aug 05, 2010
Marcus
rated it:
His four books are the basics on Marketing, written in a very direct way.
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