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<book id="5804399">
  <title><![CDATA[Twitter Power: How to Dominate Your Market One Tweet at a Time]]></title>
  <isbn><![CDATA[0470458429]]></isbn>
  <isbn13><![CDATA[9780470458426]]></isbn13>
  <work>
  <best-book-id type="integer">5804399</best-book-id>
  <books-count type="integer">1</books-count>
  <default-description>Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends.&#160;Companies are building a following, exercising teambuilding, branding themselves and their products and/or services, selling more, and demonstrating how the technology can become the ultimate help desk for providing excellent customer service.    &lt;p&gt;    In this book, Joel Comm explains step-by-step how business owners can reap these benefits of Twitter, from signing up and building a page, to sending effective messages (&#8220;tweets&#8221;) in order to build&#160;a brand, to implementing a successful blog strategy that is Twitter-driven. Included are case studies of some of Twitter&#8217;s greatest success stories, which can be easily duplicated.</default-description>
  <id type="integer">5976383</id>
  <media-type nil="true"></media-type>
  <original-language-id type="integer" nil="true"></original-language-id>
  <original-publication-day type="integer">17</original-publication-day>
  <original-publication-month type="integer">2</original-publication-month>
  <original-publication-year type="integer">2009</original-publication-year>
  <original-title>Twitter Power: How to Dominate Your Market One Tweet at a Time</original-title>
  <rating-dist>total:45|5:11|4:17|3:13|2:4|1:0|</rating-dist>
  <ratings-count type="integer">45</ratings-count>
  <ratings-sum type="integer">170</ratings-sum>
  <reviews-count type="integer">111</reviews-count>
  <text-reviews-count type="integer">18</text-reviews-count>
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  <average_rating><![CDATA[3.78]]></average_rating>
  <ratings_count><![CDATA[45]]></ratings_count>
  <text_reviews_count><![CDATA[18]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/5804399.Twitter_Power_How_to_Dominate_Your_Market_One_Tweet_at_a_Time]]></url>
  <authors>
        <author id="25202">
      <name><![CDATA[Joel Comm]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/25202.Joel_Comm]]></url>
      <average_rating><![CDATA[3.89]]></average_rating>
      <ratings_count><![CDATA[75]]></ratings_count>
      <text_reviews_count><![CDATA[24]]></text_reviews_count>
    </author>
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  <reviews start="1" end="20" total="111">
    <review id="63489466">
  <user id="1955236">
    <name><![CDATA[Christine]]></name>
    <location><![CDATA[Wheat Ridge, CO]]></location>        
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    <rating>4</rating>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jul 14 00:00:00 -0700 2009</read_at>
  <date_added>Tue Jul 14 14:49:10 -0700 2009</date_added>
  <date_updated>Tue Jul 14 15:22:35 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Twitter Power was a gift from the social networking gods for me. I work in corporate communications and our CEO announced one day that he'd starting tweeting. The entire room gasped. Twitter wasn't part of our immediate communications strategy - namely because none of us understood it well enough to...<a href="http://www.goodreads.com/review/show/63489466">more...</a>]]></body>
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    <review id="47315046">
  <user id="142434">
    <name><![CDATA[Rhi]]></name>
    <location><![CDATA[Charlotte, NC]]></location>        
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    <rating>5</rating>
  <votes>1</votes>
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  <read_at>Mon Feb 23 00:00:00 -0800 2009</read_at>
  <date_added>Mon Feb 23 17:32:42 -0800 2009</date_added>
  <date_updated>Mon Feb 23 20:07:32 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[It’s obvious from the start of the book, which you’ll want to read in front of your computer, that Comm wants readers to utilize it as a reference guide to get started and make productive use of their Twitter time– not be an end-all-be-all Twitter Bible (he leaves plenty of room for Twitter to...<a href="http://www.goodreads.com/review/show/47315046">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47315046?utm_medium=api]]></url>
</review>
    <review id="73489430">
  <user id="1816198">
    <name><![CDATA[getAbstract]]></name>
    <location><![CDATA[Switzerland]]></location>        
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    <rating>5</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Mon Oct 05 02:15:17 -0700 2009</date_added>
  <date_updated>Mon Oct 05 02:17:16 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Just the right book to power up brands with Twitter <br/><br/>Comm’s book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuri...<a href="http://www.goodreads.com/review/show/73489430">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73489430?utm_medium=api]]></url>
</review>
    <review id="47554515">
  <user id="1326328">
    <name><![CDATA[Daynah]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1326328-daynah?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Aug 23 00:00:00 -0700 2009</read_at>
  <date_added>Wed Feb 25 19:49:30 -0800 2009</date_added>
  <date_updated>Mon Aug 31 21:37:01 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Very informative and offers many great suggestions on how to get started on Twitter, especially for businesses. I really enjoyed the list of Twitter tools that were available that I didn't know about.<br/><br/>In Chapter 11, Joel hands it off to Ken Burge, Preside of InfoMedia, Inc to talk about using Twitter...<a href="http://www.goodreads.com/review/show/47554515">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47554515?utm_medium=api]]></url>
</review>
    <review id="62715287">
  <user id="1964741">
    <name><![CDATA[Erin]]></name>
    <location><![CDATA[Crocker, MO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1964741-erin?utm_medium=api]]></url>
  </user>
    <rating>2</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Wed Jul 08 20:09:31 -0700 2009</date_added>
  <date_updated>Mon Aug 10 19:39:11 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I actually won this book through a Goodreads giveaway and was excited about getting some twittering insight.  The book fell far short of my expectations.  Apparently I shouldn't have bothered setting up a Twitter account until after I had started reading.  I broke some of the 'rules' mentioned and f...<a href="http://www.goodreads.com/review/show/62715287">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62715287?utm_medium=api]]></url>
</review>
    <review id="54584804">
  <user id="2256080">
    <name><![CDATA[Beata]]></name>
    <location><![CDATA[Los Angeles, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2256080-beata?utm_medium=api]]></url>
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    <rating>4</rating>
  <votes>0</votes>
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  <read_at>Sun Mar 01 00:00:00 -0800 2009</read_at>
  <date_added>Fri May 01 08:12:36 -0700 2009</date_added>
  <date_updated>Fri May 01 08:15:18 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[it really helped me going from knowing nothing about twitter to using it to a very good advantage. i follow the steps outlined in this book, from designing my page to reaching the right people. power to joel.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/54584804?utm_medium=api]]></url>
</review>
    <review id="68209237">
  <user id="1978334">
    <name><![CDATA[Roxanne]]></name>
    <location><![CDATA[Beaverton, OR]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1978334-roxanne?utm_medium=api]]></url>
  </user>
    <rating>2</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Thu Aug 20 00:00:00 -0700 2009</read_at>
  <date_added>Thu Aug 20 11:30:37 -0700 2009</date_added>
  <date_updated>Thu Aug 20 11:31:51 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Half the book was explaining how to set up an account. Frankly, I was dissapointed. I would have liked to see more example of how people are using twitter outside the original intent of the design]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68209237?utm_medium=api]]></url>
</review>
    <review id="57188828">
  <user id="2350641">
    <name><![CDATA[Jennifer]]></name>
    <location><![CDATA[San Pedro, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2350641-jennifer-taggart?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
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  <read_at>Fri May 22 00:00:00 -0700 2009</read_at>
  <date_added>Sun May 24 16:58:24 -0700 2009</date_added>
  <date_updated>Sun May 24 17:02:15 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great book if you are just starting Twitter. If you are already active in Twitter, the first couple of chapters may bore you . . . but it is a great refresher/reminder too. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/57188828?utm_medium=api]]></url>
</review>
    <review id="67343868">
  <user id="2626008">
    <name><![CDATA[Oleg]]></name>
    <location><![CDATA[North Hollywood, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2626008-oleg-kagan?utm_medium=api]]></url>
  </user>
    <rating>3</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Thu Aug 13 23:16:33 -0700 2009</date_added>
  <date_updated>Thu Aug 13 23:46:27 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A quick-and-dirty guide to Twitter for beginners and intermediate users. I finished this book in two sittings.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/67343868?utm_medium=api]]></url>
</review>
    <review id="54581160">
  <user id="1506391">
    <name><![CDATA[David]]></name>
    <location><![CDATA[The United Kingdom]]></location>        
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    <rating>4</rating>
  <votes>0</votes>
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  <read_at>Wed Apr 01 00:00:00 -0700 2009</read_at>
  <date_added>Fri May 01 07:41:56 -0700 2009</date_added>
  <date_updated>Fri May 01 07:43:37 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[An excellent book to help understand and be an effective corporate user of Twitter]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/54581160?utm_medium=api]]></url>
</review>
    <review id="76148102">
  <user id="2891417">
    <name><![CDATA[Crystal]]></name>
    <location><![CDATA[Orlando, FL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2891417-crystal-aria?utm_medium=api]]></url>
  </user>
    <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Thu Oct 29 14:47:14 -0700 2009</date_added>
  <date_updated>Thu Oct 29 14:47:47 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Very basic book, could be helpful to someone right out of the gates.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76148102?utm_medium=api]]></url>
</review>
    <review id="48225254">
  <user id="2095107">
    <name><![CDATA[Laree]]></name>
    <location><![CDATA[Santa Cruz, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2095107-laree-draper?utm_medium=api]]></url>
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    <rating>0</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Mar 04 11:25:57 -0800 2009</date_added>
  <date_updated>Wed Mar 04 11:26:29 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Arrived a couple of days ago, cover not yet cracked]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48225254?utm_medium=api]]></url>
</review>
    <review id="59989545">
  <user id="2399603">
    <name><![CDATA[Shauna]]></name>
    <location><![CDATA[Corona, CA]]></location>        
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  <read_at></read_at>
  <date_added>Tue Jun 16 22:13:43 -0700 2009</date_added>
  <date_updated>Tue Jun 16 22:14:48 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Lots of good info.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/59989545?utm_medium=api]]></url>
</review>
    <review id="64938074">
  <user id="836958">
    <name><![CDATA[Mark]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>3</rating>
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  <read_at>Sat Aug 15 00:00:00 -0700 2009</read_at>
  <date_added>Sat Jul 25 15:59:13 -0700 2009</date_added>
  <date_updated>Sat Aug 15 16:15:55 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Interesting book for those looking to understand what Twitter and tweets are about and how to use Twiter to market you, your company or the topics that interest you.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/64938074?utm_medium=api]]></url>
</review>
    <review id="72798642">
  <user id="1155281">
    <name><![CDATA[Gale]]></name>
    <location><![CDATA[Branford, CT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1155281-gale?utm_medium=api]]></url>
  </user>
    <rating>3</rating>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Oct 21 20:18:21 -0700 2009</read_at>
  <date_added>Mon Sep 28 13:23:01 -0700 2009</date_added>
  <date_updated>Mon Sep 28 13:25:15 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I grabbed this at the library thinking &quot;Huh, convince me Twitter  is worthwhile&quot; . Then I spent the next day customizing my profile and finding Follows. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/72798642?utm_medium=api]]></url>
</review>
    <review id="49755710">
  <user id="2045342">
    <name><![CDATA[Kyle]]></name>
    <location><![CDATA[Broken Arrow, OK]]></location>        
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    <rating>3</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Mon May 11 19:04:35 -0700 2009</read_at>
  <date_added>Thu Mar 19 06:16:48 -0700 2009</date_added>
  <date_updated>Mon May 11 19:04:35 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[So far this book has been ok.  The whole first part is mainly about how to set up twitter properly, etiquette, and targeting users.  Good stuff, just a bit to &quot;for dummies&quot; for me.  Looking forward to the second half though.<br/><br/>I have reading this book slowly each morning as I wait...<a href="http://www.goodreads.com/review/show/49755710">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49755710?utm_medium=api]]></url>
</review>
    <review id="63090520">
  <user id="2448181">
    <name><![CDATA[Becki]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>4</rating>
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  <read_at>Sat Aug 08 15:19:05 -0700 2009</read_at>
  <date_added>Sat Jul 11 17:40:24 -0700 2009</date_added>
  <date_updated>Sat Aug 08 15:19:05 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Beginning Twitter Power.  Excited at the possibilities that this will introduce.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/63090520?utm_medium=api]]></url>
</review>
    <review id="52879937">
  <user id="2227055">
    <name><![CDATA[Moxmedia]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
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  </user>
    <rating>2</rating>
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  <recommended_for><![CDATA[business/social media]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Apr 01 00:00:00 -0700 2009</read_at>
  <date_added>Thu Apr 16 05:49:04 -0700 2009</date_added>
  <date_updated>Thu Apr 16 06:10:30 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I didn't get a lot of value from this book and it kind of left a bad taste in my mouth. like the whole book was a couple good ideas with filler. but the good ideas were pretty good. besides, i wrote the guy and told him that and he wrote me back, so that's cool.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/52879937?utm_medium=api]]></url>
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  <date_added>Thu Nov 05 07:34:07 -0800 2009</date_added>
  <date_updated>Thu Nov 05 07:34:07 -0800 2009</date_updated>
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    <name><![CDATA[Rennie]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>0</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Thu Nov 05 06:59:47 -0800 2009</date_added>
  <date_updated>Thu Nov 05 06:59:47 -0800 2009</date_updated>
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