Mobile Business Strategies: Understanding the Technologies and Opportunities

-- Technologies, applications, business models, and profit opportunities.

-- Includes 40 m-business case studies: consumer, B2B, financial, portals, and more.

-- Presents practical approaches to m-business strategic planning, risk reduction, and measurement.

In this book, one of the world's leading mobile business cons

-- Technologies, applications, business models, and profit opportunities.

-- Includes 40 m-business case studies: consumer, B2B, financial, portals, and more.

-- Presents practical approaches to m-business strategic planning, risk reduction, and measurement.

In this book, one of the world's leading mobile business consultants offers an in-depth review of m-business strategy, offering sophisticated guidance that encompasses technology, applications, business models, user segments, and the role of every participant in the m-business value chain. Jouni Paavilainen begins by reviewing the new opportunities and remaining limitations of mobile business environments; key differences between mobile and wired Internet environments; the rapid evolution of consumer and corporate user segments; and the roles of financial institutions, operators, content providers and others involved in mobile commerce. He offers sophisticated new insights into aligning m-business initiatives with goals and strategy; discovering synergies with broadcast, print, and other media. The book includes 40 new case studies, including consumer applications such as Ticketmaster; financial applications; portals; content-based services, and much more. For everyone involved with, planning, or evaluating next-generation m-business applications, including IT and service provider executives, Internet/Web architects, wireless engineers, business strategists and service planners, and content/application developers.