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Email Marketing: An Hour a Day
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Email Marketing: An Hour a Day

3.11 of 5 stars 3.11  ·  rating details  ·  18 ratings  ·  3 reviews
If the idea of starting an email marketing campaign overwhelms you, the authors of "Email Marketing: An Hour a Day" will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign ...more
Paperback, 291 pages
Published November 1st 2008 by Sybex
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If you were perhaps just coming out of a 20 year coma and wanted to understand how the internet and email were created and read reams about the studies of said subject, then this book is for you.

As pleased as I was to receive a book direct from the publisher - and one which I had hoped would light a fire in me to use email marketing with my own small business, I was quite bored. Overwhelmed by too much information (way TOO MUCH) and underwhelmed by the ease of reading and layout.
On the outside,
This is a title from the Goodreads Giveaway Program. I received it on April 26, 2010.

The cover and title seem well thought out and maybe that's what got me to pick it up in the first place. I didn't like this title.

I think I was expecting something different although I cannot quantify that because it has been laying around for a while. It is written tediously and I find I can only read, like, a page before I put it down again. After, say, fifty pages I gave up.

As much as I hate for that to happe
Jul 16, 2009 J.M. marked it as wishlist
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