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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

3.68  ·  Rating Details ·  158 Ratings  ·  11 Reviews
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people c ...more
Hardcover, 352 pages
Published February 1st 2009 by FT Press (first published January 1st 2009)
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Apr 12, 2011 Dave rated it it was ok  ·  review of another edition
There is a lot of "why" but very little "how" in this book that bills itself as being about the transformation of the public relations industry brought about by Web 2.0. Page after page describes how social media are supposedly dictating new priorities and practices for PR professionals and their clients. While there is certainly much validity to the author's claims for the growing influence of social media, there is a distinct shortage of practical advice on how the reader is supposed to use it ...more
Oct 11, 2009 Amy rated it it was ok
Shelves: business
Will fully review this on my blog in the next week or so. Overall, nothing new for people who have even marginally been following the social media scene for the last two years. And just as with many of Solis' blog posts, it would have been better if it were shorter by half.
Jul 20, 2009 E rated it really liked it
Specialized overview of social networking

Although changes in the media have always challenged public relations professionals to stay up-to-date, individual PR practitioners’ credibility and solid relationships still define their success. This means that tech advocates may be somewhat overstating when they claim that “Social Media” outlets will radically alter public relations, though they certainly add many more tools to the mix. Even if Brian Solis and Deirdre Breakenridge tend to inflate the
Jan 09, 2016 Jenny rated it really liked it
Shelves: non-fiction, business
I wish I had read this book right when it came out. It was written in 2009 and it's now 2016 so a lot of what was covered in the book has become second nature. But this is a great wrap-up of all of the ways PR has changed with social media and this new era of "meaning making" has changed how we do our jobs.
Rosanne Sayers
Mar 09, 2010 Rosanne Sayers rated it really liked it
A great introduction into how PR's need to change their behaviour from selling to conversing; from monologue to dialogue; from spin to influence.

There are some great case studies and I found the book both theoretical and practical.
Aug 28, 2009 Ron rated it really liked it
Recommends it for: Nick
Good introduction to PR as affected by the Social Web. Great as an introduction. A little repetitive if you already know a lot of this stuff, but I got some good language out of it for talking about the subject.
Jul 29, 2009 Kiley is currently reading it
I'm reading this one for the Florida Public Relations Association book club. Very interesting read with great ideas on how social media is changing the way public relations professionals do business and how to incorporate social media into your current public relations practices.
Jul 10, 2016 Shubhada rated it it was ok
Wasn't as informative as I'd have liked. As a previous review said, it explained a lot of the "why" but not the how. A lot of the information seemed pretty self explanatory and wasn't really new information to me. But maybe that's because I grew up with social media...
Jan 11, 2010 Katie rated it liked it
Reading this in preparation for a new job in interactive/digital PR. So far, it's been very insightful on where PR fits into the SM world
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Putting The Public Back in Public Relations. 1 3 Apr 14, 2012 05:06PM  
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Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Busi ...more
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