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<book id="5749206">
  <title><![CDATA[Wired to Care: How Companies Prosper When They Create Widespread Empathy]]></title>
  <isbn><![CDATA[013714234X]]></isbn>
  <isbn13><![CDATA[9780137142347]]></isbn13>
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  <default_description>Blurring the Line Between Inside and Out What's the critical difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great, when we all know better? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for almost 400 years? In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what's going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn't take off right away. People are &quot;Wired to Care,&quot; and many of the world's best organizations are, too. In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions.He dives deep into the catacombs of the human brain to find the biological sources of empathy.  And he spends time on both sides of the political aisle, with James Carville, the Ragin' Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information. Wired to Care is a compelling tale of the power that people have to see the world through each other's eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.</default_description>
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  <original_publication_day type="integer">18</original_publication_day>
  <original_publication_month type="integer">1</original_publication_month>
  <original_publication_year type="integer">2009</original_publication_year>
  <original_title>Wired to Care: How Companies Prosper When They Create Widespread Empathy</original_title>
  <rating_dist>total:23|5:9|4:9|3:4|2:1|1:0|</rating_dist>
  <ratings_count type="integer">23</ratings_count>
  <ratings_sum type="integer">95</ratings_sum>
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  <average_rating><![CDATA[4.13]]></average_rating>
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  <url><![CDATA[http://www.goodreads.com/book/show/5749206.Wired_to_Care_How_Companies_Prosper_When_They_Create_Widespread_Empathy]]></url>
  <authors>
        <author id="2574442">
      <name><![CDATA[Dev Patnaik]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/2574442.Dev_Patnaik]]></url>
      <average_rating><![CDATA[4.17]]></average_rating>
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    <review id="65960942">
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  <date_added>Sun Aug 02 23:38:50 -0700 2009</date_added>
  <date_updated>Sun Aug 02 23:41:14 -0700 2009</date_updated>
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    <body><![CDATA[Informative report on why empathetic companies do well<br/><br/>Executives often know little about the people who buy their companies’ products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In ess...<a href="http://www.goodreads.com/review/show/65960942">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/65960942]]></url>
</review>
    <review id="51200358">
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  <date_added>Wed Apr 01 17:32:27 -0700 2009</date_added>
  <date_updated>Sun Apr 05 11:04:59 -0700 2009</date_updated>
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    <body><![CDATA[&quot;Wired to Care&quot; is one of the best business books I have read to date.  Dev Patnaik explains why humans are hard-wired, as it were, to have empathy (including an explanation of the neurobiology of the limbic system) and then explains how it applies to business.<br/><br/>From stories abou...<a href="http://www.goodreads.com/review/show/51200358">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/51200358]]></url>
</review>
    <review id="44818334">
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      <rating>4</rating>
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  <read_at>Fri Feb 27 00:00:00 -0800 2009</read_at>
  <date_added>Thu Jan 29 20:07:11 -0800 2009</date_added>
  <date_updated>Fri Feb 27 09:54:46 -0800 2009</date_updated>
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    <body><![CDATA[Wired to Care has some fantastic and compelling examples about the power of empathy for design and business. The examples alone are worth the price of the book. And because it's full of stories it's a very easy read - even for a business book.<br/><br/>For all the great stories I wish there was mo...<a href="http://www.goodreads.com/review/show/44818334">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44818334]]></url>
</review>
    <review id="42552840">
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  <read_at>Fri Feb 13 23:50:24 -0800 2009</read_at>
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  <date_updated>Fri Feb 13 23:50:24 -0800 2009</date_updated>
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    <body><![CDATA[I have it on good authority that this is the book of the year.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/42552840]]></url>
</review>
    <review id="43163737">
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  <recommended_for><![CDATA[Anyone who hasn't read it yet.]]></recommended_for>
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  <read_at>Tue Jun 10 00:00:00 -0700 2008</read_at>
  <date_added>Thu Jan 15 14:13:35 -0800 2009</date_added>
  <date_updated>Thu Jan 15 14:14:55 -0800 2009</date_updated>
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    <body><![CDATA[This is a masterwork of...<br/><br/>Oh, I can't hide -- I'm the co-author of this book.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/43163737]]></url>
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  <read_at>Fri Mar 27 00:00:00 -0700 2009</read_at>
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    <body><![CDATA[A good idea, a good life, and a calling happen when we put ourselves in other people's shoes.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/50598177]]></url>
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  <date_added>Mon Aug 17 10:49:06 -0700 2009</date_added>
  <date_updated>Mon Aug 17 10:49:06 -0700 2009</date_updated>
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    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/67753701]]></url>
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