Sign in with Facebook
Loading...
The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
by
John Grant
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of "The New Marketing Manifesto," whos...more
Hardcover, 310 pages
Published
May 12th 2006
by John Wiley & Sons
(first published February 28th 2006)
Friend Reviews
To see what your friends thought of this book,
please sign up.
This book is not yet featured on Listopia.
Add this book to your favorite list »
Community Reviews
(showing
1-30
of
39)
Interesting book: demonstrates how marketing and advertising are a direct and fascinating reflection on the culture at large. As the culture changes, 'old school' branding and PR doesn't work anymore.
One of the main ideas I took away from this book: the best brands today don't simply tap into wishes and aspirations but turn themselves into 'cultural ideas' with which we the consumers actively engage. As the author says, we want to use our brands. And as a writer facing the necessity of becoming...more
One of the main ideas I took away from this book: the best brands today don't simply tap into wishes and aspirations but turn themselves into 'cultural ideas' with which we the consumers actively engage. As the author says, we want to use our brands. And as a writer facing the necessity of becoming...more
1 like · like · see review
view 1 comment
May 19, 2013
Elina Pavlidis
is currently reading it
May 02, 2013
Steve Pittman
marked it as to-read
Apr 02, 2013
Ned
marked it as to-read
Mar 31, 2013
Thy
marked it as to-read
Mar 02, 2013
Misha
marked it as to-read
Jan 29, 2013
Djo Cel
added it
Oct 21, 2012
Toryn Green
added it
Mar 21, 2012
Tanua
marked it as to-read
Sep 23, 2011
Nidal Taha
added it
Jul 11, 2011
Dylan Thomas
added it
May 22, 2011
Nick Craske
added it
Mar 28, 2011
LPK Library
added it
Feb 13, 2011
Lucas
marked it as to-read
There are no discussion topics on this book yet.
Be the first to start one »
Librarian Note: There is more than one author in the Goodreads database with this name.
John Grant co-founded St Luke’s the innovative and socially aware London ad agency. Working with clients such as the Body Shop as well as mainstream brands, St Luke’s pioneered the view of a company’s “Total Role in Society” and operated as an employee shareholder democracy. Since leaving in 1999 he has worked...more
More about John Grant...
John Grant co-founded St Luke’s the innovative and socially aware London ad agency. Working with clients such as the Body Shop as well as mainstream brands, St Luke’s pioneered the view of a company’s “Total Role in Society” and operated as an employee shareholder democracy. Since leaving in 1999 he has worked...more
Share This Book
No trivia or quizzes yet. Add some now »
