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Under the Influence: The Unauthorized Story of the Anheuser-Busch Dynasty
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Under the Influence: The Unauthorized Story of the Anheuser-Busch Dynasty

3.95 of 5 stars 3.95  ·  rating details  ·  86 ratings  ·  17 reviews
A racy, unauthorized expose+a7 uncovers the opportunism, unbridled power, family conflict, sex scandals, and violent death hidden behind the red, white, and blue logo of the Anheuser-Busch family dynasty. Reprint.
Paperback, 496 pages
Published July 1st 1992 by Avon Books (P) (first published 1991)
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Community Reviews

(showing 1-30 of 151)
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Mike Gassmann
A good read. Really interesting stuff. A great history lesson and fantastic behind the scenes insight. Although it is "unauthorized" everything seems very well documented and the sources reliable. A lot has happened to the family and the company in the 15 years since this book was written. I am moving on to what appears to be the unofficial sequel from a couple years ago - Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer .
Holly
3.5 stars. As a native St. Louisian, this book could be pretty fascinating at times. It was peppered with names I've heard all my life, Lemp, Busch, Faust, Orthwein, etc. The history of the city is closely tied to the breweries and you can't help but be awed by the scale of the whole thing.

The book is written in a balanced, not salacious manner, and does not read like a tell-all, even if it is "unauthorized."

After reading, I also downloaded the most recent version, which goes beyond the 1990's
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Jerome
Very interesting, if you, like me, are from the St. Louis area and grew up with the Bush family in the news from time to time.
Rick
Excellent account of the history of the Busch family that started the beer company in the 1800's. The book traces the lives of all the old family patriarchs who ran the company over the years, and the successes, failures, and scandals that have occurred over the past 150 years.

This book was REALLY interesting. Couldn't hardly put it down. I would highly recommend this to anyone interested in how Budweiser Beer grew to dominate the market---really dominate, with over 40% of all the total domesti
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Josh Smith
Jan 15, 2013 Josh Smith rated it 3 of 5 stars
Recommends it for: St. Louis residents
As someone who was born and raised in St. Louis, MO, I learned a lot from this book. The Busch family, especially the patriarchs are not the great people that they are portrayed as being by most media. Most of them are amoral, gun-toting, paranoid, overtly entitled jerks.

I'm glad I didn't grow up in their family.

The authors did a nice job of laying out the history as flatly as possible. The book is a pretty easy read all in all. The new version has been updated to include the takeover stuff as w
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Jane Patterson
Anyone from STL should read this book. VERY interesting. It was written in 1991. You may need a score card to keep track of all the August's and Adolphus's, Sr., Jr., I,II,III,and IV. It shows that TOO much $$$ does not always make a happy life.
Nancy
Loads of St. Louis history woven into this tale, and many surprises about a family who has had a tremendous influence on local history. The famiy's story is pretty compelling all on its own, with plenty of intrigue and drama.
Jennifer
Ok, so every now and then it is good to read a little family gossip. Well this book was well researched and well done. What a family and what a mess. Not trashy at all.
David
This book has been updated since the takeover by InBev. The book is long on history, maybe some of it a bit gossipy, but is an unvarnished look at the Busch family dynasty.
Carmen
Historical perspective of the Busch family. It jumped around a bit and was sometimes hard to follow. Friends who read Bitter Brew seemed to like it better.
Jen
this was excellent. Really entertaining look into the family affairs as well as the business / political aspects of their world. Crazy!
Andrew
Unique story of the rise of the Anheiuser Busch family and the brewery they created. Plenty of skeletons in that keg.
Julie
Very interesting...reads like a soap opera. An especially good read for anyone from the St. Louis area.
Kim
Interesting read for those especially in St. Louis...no longer in print. Almost like the Kennedy clan.
Dm
Too gossipy and not scholarly enough.
Eric Barnes
Good behind-the-family stories.
Larry
A great historical read in general, and about the Busch Family, beer industry specifically.
Jenny
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