Goodreads helps you keep track of books you want to read.
Start by marking “Innovation, Market Archetypes and Outcome: An Integrated Framework” as Want to Read:
Innovation, Market Archetypes and Outcome: An Integrated Framework
Enlarge cover
Rate this book
Clear rating
Open Preview

Innovation, Market Archetypes and Outcome: An Integrated Framework

4.5 of 5 stars 4.50  ·  rating details  ·  2 ratings  ·  0 reviews
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
Hardcover, 202 pages
Published May 3rd 2007 by Springer
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Innovation, Market Archetypes and Outcome, please sign up.

Be the first to ask a question about Innovation, Market Archetypes and Outcome

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-4 of 4)
filter  |  sort: default (?)  |  rating details
There are no discussion topics on this book yet. Be the first to start one »
Empreendedorismo e Inovação Innovation, Market Archetypes and Outcome: An Integrated Framework Innovation, Market Archetypes and Outcome: An Integrated Framework Innovation

Share This Book