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Innovation, Market Archetypes and Outcome: An Integrated Framework
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
Hardcover, 202 pages
Published May 3rd 2007 by Springer
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