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Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success
Revealing the secrets behind the success of Southwest Airlines, one of the world's most successful companies, this book expands on the unusual strategies employed. Southwest reinvented air travel 26 years ago with its low fares and zany, irreverent style. These nuts made flying an event. Today Southwest keeps air fares rock bottom by keeping costs low, satsifies customers ...more
Paperback, 383 pages
Published August 2nd 2001 by Texere Publishing
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