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Dear Mr. Mackin...

3.97 of 5 stars 3.97  ·  rating details  ·  29 ratings  ·  9 reviews
Read any two pages of Dear mr. Mackin... and you'll be hooked.

For years, Rich Mackin has charmed the underground zine culture with his "consumer defense corporate poetry." What started as a simple letter asking M&M's what their name means has evolved into haikus for Q-tips, limericks for Frito-Lay, a war with Lever 2000, hundres of hilarious letters to corporations, fo
Paperback, 198 pages
Published January 1st 2004 by Gorsky Press (first published September 2001)
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Community Reviews

(showing 1-29 of 39)
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Jason Koivu

I've been friends with the Reverend Richard J. Mackin for a couple decades now. Rich even used a blurb of mine in praise of his work on the back of this book (right there with Patch Adams and Ian MacKaye of Fugazi, which is cool as fuck!), so you all should be forewarned about a potential bias on this review.

Wacky letters to corporations. It's been done before...but what hasn't? These are frickin' funny and totally worth your time!

General Mills, M&M's, Kellogg's, Pepsi, Maxwell House, McDona
Mackin writes hysterically funny, baroquely surreal and witty letters to various corporations, usually deconstructing some fine point of the company's ad campaign through miscomprehension of same. He is obsessed with what the "2000" in Lever 2000 soap signifies, and this becomes the running joke of the book. He is also deeply concerned about the plight of Lucky the Leprechaun of Lucky Charms cereal. He has plenty of constructive suggestions; for example, he suggests that, in order to fulfill the ...more
Emily gave me this book the other night and I plowed through it. The essays at the end are a bit tedious and sometimes his tenacity is a bit...immature, I suppose, but all in all I sure do love this book. It made me laugh on the subway a number of times. My favorite letters from companies were the ones where they acknowledged the curiosity of the letter Mr. Mackin sent and, usually, complimented him on it. So cute. This is definitely a fun way to break up any hard reading you've done.
Matt Mazenauer
Hilarious anti-corporate letters, all with zany tongue-in-cheek naivety. There are sweet moments when some PR person realizes the unique humor and responds as a person. There are also countless form letter responses, many duplicates, used to show a point. It's a fun romp into the behind-the-scenes of customer relations. My hat is off to Mr. Mackin for some the weird an amazingly original humor in these letters.
I actually saw Richard Mackin do a reading from this book, and he was hysterical. This book is fun and clever, and agitates all my customer service wounds.
Nik Outchcunis
Saw him speak to my class at UMass. Funny guy, great concept.
Margot Note
Laughed out loud a few times while reading this book!
Zeta T.
One of the best books of modern times.
May 28, 2010 Rich rated it 5 of 5 stars
Recommends it for: Everyone!
This is the best book ever, and the cover picture shows a handsome man.
Patrick Mackin
Patrick Mackin marked it as to-read
Aug 03, 2014
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