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Do Good Design: How Designers Can Change the World
FOREWORD BY ERIK SPIEKERMANN
How did design help choose a president?
Why are people buying houses they cannot afford?
Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis?
Design matters. Like never before.
Disarming the weapons of mass deception.
Designers create so much of what we see, what we use, and what we experience. In this time...more
How did design help choose a president?
Why are people buying houses they cannot afford?
Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis?
Design matters. Like never before.
Disarming the weapons of mass deception.
Designers create so much of what we see, what we use, and what we experience. In this time...more
Paperback, 180 pages
Published
September 1st 2008
by New Riders Publishing
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I really want to give this book 4 stars, but honestly, it's just not that good.
Do Good Design is reads like a slim, timely lecture given by a semi-engaging professor. The examples Berman uses come mostly from advertising, and almost completely ignore online media - which for me makes the book seem dated right out of the gate.
David Berman outlines a case for socially responsible design using solid examples of deceptive, dirty design (tobacco, fast food, sex and the degra...more
Do Good Design is reads like a slim, timely lecture given by a semi-engaging professor. The examples Berman uses come mostly from advertising, and almost completely ignore online media - which for me makes the book seem dated right out of the gate.
David Berman outlines a case for socially responsible design using solid examples of deceptive, dirty design (tobacco, fast food, sex and the degra...more
Kerri
rated it
Recommends it for:
Designers new to the concept of ethical design
Shelves:
non-fiction,
design-and-art
This might be an unfair review of this book, because I'm not quite the intended audience. Right there on the back, under the publisher's mark, there is a "Book Level" category (boy, do we designers love to categorize!), and it clearly says: "Beginning/Intermediate".
Having already devoured books like Cradle to Cradle, Worldchanging, and Design Like You Give a Damn, all of which go into an enormous amount of inspiring depth about what designers actually are doing a...more
Having already devoured books like Cradle to Cradle, Worldchanging, and Design Like You Give a Damn, all of which go into an enormous amount of inspiring depth about what designers actually are doing a...more
The author has many valid points, though some of the logic could use a little polish. Designer is far too general a term, and far too specific, as used in this book. Sometimes it feels like everyone is a designer and sometimes just a select few. A definition of designer would have been helpful. If I were a designer in the main theme of this work I might be proud that design is portrayed as the most important profession. Since most people are not designers it seems the wrong tact to take, especia...more
This is a really interesting book about the social responsibility that graphic designers can take. Even if you're not a designer, it's an interesting perspective on consumerism, advertising, and offers a lot of insight into our society and how we can make positive changes. I really loved it. It's a good quick read, and very accessible even for people like me who have a short attention span for nonfiction. I would highly recommend it for high school classes studying marketing, art, etc.
Do Good Design was an incredible book, very explanatory of our world's current issues, and mind-opening. David Berman did a great job challenging his readers to not only advertise well but to do good for humanity (in so many ways). Berman meticulously describes our society and how designers shape it with catchy advertisements. I truly recommend it to anyone who wants to become a graphic designer someday because all of us are designers in some way.
Felicia
rated it
+ Read it for free in Gramedia
+ Indonesian version
Advertisement and environmental destruction is an unseparable world said David Berman.
Lots of advertisement nowadays is not environmentally friendly for our health especially mind.
In fact, advertisement cause more and more environmental destruction all over the world.
Designers responsible to that action and with 'good' design we 'designers' can truly do some action to save the world.
+ Indonesian version
Advertisement and environmental destruction is an unseparable world said David Berman.
Lots of advertisement nowadays is not environmentally friendly for our health especially mind.
In fact, advertisement cause more and more environmental destruction all over the world.
Designers responsible to that action and with 'good' design we 'designers' can truly do some action to save the world.
Jay and I both are enjoying this immensely. It's such a rare delight that I have never experienced before, to be reading something so topical, that is of such a recent vintage that events referred to happened only a few months ago and are still happening now.
But, by the way, I like the layout and the interactivity of so many of the pages, having to turn the book sideways, etc.
But, by the way, I like the layout and the interactivity of so many of the pages, having to turn the book sideways, etc.
An inspiring, short volume that introduces the reader to the world of socially conscious design. While not getting too far in depth a plethora of visual examples and personal anecdotes will hopefully inspire interested folks to learn more. Read my full review here: http://www.alrdesign.com/blog/2009/02/bo...
I read few chapters of the book in the library , liked the conspet behind it . I studied business ethics in the university , and wished - after reading this book - that this book was our main text book . Full of examples and real world cases
Thank you! This was a Christmas present from my Pratt teacher
Louis Rondeau
is currently reading it
No comment for now.
"today, everyone is a designer. and the future of civilization is our common"
Marketing and merchandise is what this world is about today. The people in charge of these things could really do their part to "go green", help world poverty, hunger, etc.
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