ADVERTISING SIN AND SICKNESS: THE POLITICS OF ALCOHOL AND TABACCO MARKETING, 1950-1990
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ADVERTISING SIN AND SICKNESS: THE POLITICS OF ALCOHOL AND TABACCO MARKETING, 1950-1990

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Temperance advocates believed they could eradicate alcohol by persuading consumers to avoid it; prohibitionists put their faith in legislation forbidding its manufacture, transportation, and sale. After the repeal of the Eighteenth Amendment, however, reformers sought a new method—targeting advertising. In Advertising Sin and Sickness, Pamela E. Pennock documents three dis...more
Hardcover, 290 pages
Published January 16th 2007 by Northern Illinois University Press (first published January 15th 2007)
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ADVERTISING SIN AND SICKNESS: THE POLITICS OF ALCOHOL AND TABACCO MARKETING, 1950-1990 (Paperback)

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