ADVERTISING SIN AND SICKNESS: THE POLITICS OF ALCOHOL AND TABACCO MARKETING, 1950-1990
Temperance advocates believed they could eradicate alcohol by persuading consumers to avoid it; prohibitionists put their faith in legislation forbidding its manufacture, transportation, and sale. After the repeal of the Eighteenth Amendment, however, reformers sought a new method—targeting advertising. In Advertising Sin and Sickness, Pamela E. Pennock documents three dis...more
Hardcover, 290 pages
Published
January 16th 2007
by Northern Illinois University Press
(first published January 15th 2007)
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