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What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped
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What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

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Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.Their mission: to avoid the misguided, expensive, an ...more
Paperback, 256 pages
Published June 29th 1999 by Crown Business
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Kathleen
Aug 28, 2007 Kathleen rated it it was amazing
Shelves: marketing
This is a hilarious and interesting look at failed products like Crystal Pepsi "Hot Scoop" Microwave Sundae, and "For Oily Hair Only" shampoo. Anyone interested in branding, marketing, or weird products will love this book.
Ingrid
Jul 08, 2012 Ingrid rated it really liked it
Intriguing & fascinating look into the world of what makes some products work and others fail. Easy reading.
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