23rd out of 28 books — 5 voters
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What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped
Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.Their mission: to avoid the misguided, expensive, an ...more
Paperback, 256 pages
Published June 29th 1999 by Crown Business
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