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Everything You Should Know about Public Relations: Direct Answers to Over 500 Questions
Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punch line. So what is PR and what is its practical ...more
Paperback, 280 pages
Published November 28th 2003 by Kogan Page
(first published November 1st 2003)
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