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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

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An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustai ...more
Hardcover, 241 pages
Published September 22nd 2008 by John Wiley & Sons
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rachelm
Oct 23, 2011 rachelm rated it it was ok
Shelves: nonfiction, green
Handful of good ideas, but they could have been summed up in a short article rather than a book. The authors' explicitly profit-driven rather than mission-driven or dual bottom line approach was alienating for me, although might be helpful for some readers.
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