false 553800 1 <B>The definitive guide to intellectual property for business managers</B> <BR><BR> How can a product of the mind&#151;an innovation, a song, a logo, a business secret&#151;become the subject of precise property rights? No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use? <BR><BR> Billions of dollars ride on that question, as do the fates of publishers, software producers, drug companies, advertising firms, and many others. It's also a key question for individuals&#151;for instance, if you quit your job after mastering the company's secrets, what can you do with that information? <BR><BR> With the growth of the internet and global markets, having a smart IP strategy is more essential than ever. <I>Intellectual Property</I> is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrights&#151;all essential business issues that have changed rapidly in the last few years. <BR><BR> Goldstein draws on dozens of fascinating case studies, from the Polaroid vs. Kodak battle to Kellogg's surprising trademark suit against Exxon to whether a generic perfume is allowed to smell exactly like Chanel No. 5. <BR><BR> Every business decision that involves IP is also a legal decision, and every legal decision is also a business decision. Lawyers and managers need to work together to navigate these murky waters, and this book shows how. 541029 8 11 2007 Intellectual Property: The Tough New Realities That Could Make or Break Your Business total:3|5:2|3:1| 3 13 6 2 5 0 false false Fri Aug 22 10:38:29 -0700 2008 Fri Aug 22 10:39:02 -0700 2008 Goldstein carefully organizes and then presents his material within seven chapters, followed by a “Sources” section (Pages 209-231) for those who wish to obtain additional information about one or more issues addressed in a given chapter. As Goldstein points out, “In this book I will exa...more...]]> 5 0 false false Sat Mar 01 00:00:00 -0800 2008 Mon May 05 11:55:46 -0700 2008 Mon May 05 11:56:28 -0700 2008 more...]]> 0 0 false false Wed Nov 11 15:20:26 -0800 2009 Wed Nov 11 15:20:26 -0800 2009 0 0 false false Mon Sep 08 21:51:28 -0700 2008 Mon Sep 08 21:59:02 -0700 2008 0 0 false false Tue Jul 22 10:06:50 -0700 2008 Tue Jul 22 10:06:50 -0700 2008 3 0 false false Thu Jul 03 08:49:34 -0700 2008 Fri May 16 10:43:32 -0700 2008 Thu Jul 03 08:49:34 -0700 2008 http://www.goodreads.com/book_link/follow/8?book_id=553800