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Graphic Design Theory: Readings from the Field

3.96  ·  Rating Details  ·  154 Ratings  ·  12 Reviews
The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamentalthe hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understand ...more
Paperback, 152 pages
Published March 11th 2009 by Princeton Architectural Press
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(showing 1-30 of 465)
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Chris
Jun 27, 2014 Chris rated it it was ok
Shelves: art-design
I wanted to get a lot out of this book and I'm sad to say that I didn't. There were a few interesting essays, and I made note of a few authors/designers I'd like to read more from or about, but I found most of it boring.

The essay by Herbert Bayer annoyed me, not because of its content but because of its layout. The body of the book is set in a serif typeface. Herbert Bayer was instrumental in the Bauhaus movement, using sans serif type and no upper case letters. His essay was set in the same ser
...more
Princeton Architectural
Mar 31, 2009 Princeton Architectural rated it it was amazing
The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamental—the hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important his ...more
Roberto Balderas
Jan 31, 2014 Roberto Balderas rated it really liked it
Shelves: graphic-design
Redacted essays authored by seasoned graphic designers dealing with the many aspects of graphic design, specially the why and the theories of the practice. I recommend it for students and professionals alike, I wish I had read it while in college, as some of the essays serve to clarify questions related to content vs form, social responsibility, communication vs commercialism, complacency, etc. The book is organized in a way that also serves as a brief historical reference including few examples ...more
Andrew Galloway
Super great book! I learned so much about the flow (and cycle) of how designers think, and cemented my knowledge of the reasons why to design. These are all the readings you really need to know. Moholy-Nagy, Kenya Hara, Herbert Bayer, Paul Rand, Ellen Lupton. All the greats.
Dave B.
Dec 18, 2012 Dave B. rated it it was amazing
This is probably the best textbook I have ever encountered. No filler, no stock images. Great construction, lovely design, thick pages, great size and weight, additional material is added in non-distracting fashion, lovely book all around. The content is extremely useful. Rather than describing one or several methods of design, it features primary documents from some of the most important frontrunners of several schools of design, going back to the beginning of last century. Fantastic in every w ...more
Wrenaria
Jul 23, 2014 Wrenaria rated it really liked it
Great collection of essays from graphic designers past and present.
Christian Herro
Feb 28, 2013 Christian Herro rated it liked it
An acceptable overview of design, with works pulled from influential figures, but it felt like it was missing a cohesive narrative. Perhaps this is intended, but for a novice, it was a little jarring to flip from essay to essay without more background.
Tessa
Oct 14, 2014 Tessa rated it liked it
Some good insights but rather difficult to understand every single thing.
Peter
Oct 29, 2011 Peter rated it it was amazing
Solid collection of seminal texts - great to have them all in one place.
Tony
Nov 07, 2008 Tony marked it as to-read
Shelves: design
Holy Crap! The best graphic design theory book available, ever.
Felix Aguilar
Dec 29, 2012 Felix Aguilar rated it really liked it
Gets really deep into theory and history.
Tim McGrath
Dec 17, 2012 Tim McGrath rated it really liked it
Great theory book on graphic design.
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  • Paul Rand: Conversations with Students
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