Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit!
Companies of all shapes and sizes have begun to use games ... read full description
reviews
Nov 22, 2008
Eric
rated it: 
This book is for people who:
* are on the cusp of making a 7 figure salary; AND
* only read business books that speak to you as if you just learned to read a few days ago - OR - have some degree of mental retardation; AND
* last heard a video game title mentioned at a bowling alley in 1981.
There is nothing to be gained from this book, and you are better person for ignoring its existence. Even if you're not "into" video games and want to learn more abou More...
* are on the cusp of making a 7 figure salary; AND
* only read business books that speak to you as if you just learned to read a few days ago - OR - have some degree of mental retardation; AND
* last heard a video game title mentioned at a bowling alley in 1981.
There is nothing to be gained from this book, and you are better person for ignoring its existence. Even if you're not "into" video games and want to learn more abou More...
0 comments
like
(2 people liked it)
Dec 07, 2009
getAbstract
rated it: 
(Video) games people play at work
Video games are so commonplace that you probably don’t see them as a launching pad to the next frontier of innovation, but David Edery and Ethan Mollick will make you think twice about that. They present an eloquent, persuasive case for the enormous potential that video games have to transform business. The authors illustrate the way that a growing number of organizations are utilizing virtual worlds to advertise their goods and services, train their More...
Video games are so commonplace that you probably don’t see them as a launching pad to the next frontier of innovation, but David Edery and Ethan Mollick will make you think twice about that. They present an eloquent, persuasive case for the enormous potential that video games have to transform business. The authors illustrate the way that a growing number of organizations are utilizing virtual worlds to advertise their goods and services, train their More...
Dec 20, 2011
Philip
rated it:
Interesting, but too short, and ultimately insubstantial mini-review of a subject that required three times the pages. The industry on which it's reporting moves too fast and the shelf-life of this book is rapidly expiring, so get it while it's hot. Still, a valuable overview for the video game industry outsider.
Dec 21, 2011
Dec 20, 2011
Nov 10, 2011
Oct 26, 2011
Aug 12, 2011
Jul 26, 2011
Jun 26, 2011
Apr 16, 2011
Jan 29, 2011
Jan 06, 2011
Aug 08, 2011
Sep 22, 2010
Aug 23, 2010
Aug 01, 2011
May 28, 2010
