false 928325 2 The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog 913325 15 4 2007 The New Influencers: A Marketer's Guide to the New Social Media total:32|5:3|4:15|3:12|2:2| 32 115 89 8 2 0 false false Thu Aug 13 00:00:00 -0700 2009 Thu Aug 13 23:48:41 -0700 2009 Thu Aug 13 23:52:52 -0700 2009
Instead of coming up with any new ideas, Paul Gillin passes off information one cou...more...]]> 5 0 false false Tue Jan 01 00:00:00 -0800 2008 Mon Jan 05 16:04:38 -0800 2009 Mon Jan 05 16:05:34 -0800 2009 2 0 false false Fri May 01 00:00:00 -0700 2009 Wed Apr 08 06:17:14 -0700 2009 Thu May 07 11:28:48 -0700 2009 more...]]> 0 0 false false Mon Jan 05 06:55:55 -0800 2009 Mon Jan 05 06:56:15 -0800 2009 0 0 false false Sun Sep 07 16:38:42 -0700 2008 Sun Sep 07 16:39:55 -0700 2008 0 0 false false Fri Jun 27 20:52:00 -0700 2008 Fri Jun 27 20:54:47 -0700 2008 4 0 false false Fri Sep 12 09:21:46 -0700 2008 Fri Sep 12 09:22:43 -0700 2008 3 0 false false Wed Apr 23 00:00:00 -0700 2008 Wed Mar 19 21:46:30 -0700 2008 Wed Mar 19 21:46:30 -0700 2008 0 0 false false Fri Nov 06 06:25:07 -0800 2009 Fri Nov 06 06:25:07 -0800 2009 0 0 false false Tue Oct 27 15:08:18 -0700 2009 Tue Oct 27 15:08:18 -0700 2009 0 0 false false Mon Oct 26 19:00:11 -0700 2009 Mon Oct 26 19:00:11 -0700 2009 0 0 false false Mon Oct 26 04:37:58 -0700 2009 Mon Oct 26 04:38:02 -0700 2009 0 0 false false Thu Aug 20 09:45:09 -0700 2009 Thu Aug 20 09:45:09 -0700 2009 4 0 false false Wed Aug 19 23:41:25 -0700 2009 Wed Aug 19 23:41:25 -0700 2009 4 0 false false Fri Aug 14 23:45:23 -0700 2009 Fri Aug 14 23:45:23 -0700 2009 0 0 false false Thu Aug 06 07:56:03 -0700 2009 Thu Aug 06 07:56:03 -0700 2009 4 0 false false Sat Aug 01 12:01:06 -0700 2009 Sat Aug 01 12:01:06 -0700 2009 4 0 false false Thu Jul 09 15:01:16 -0700 2009 Thu Jul 09 15:01:16 -0700 2009 0 0 false false Mon Jun 29 03:23:51 -0700 2009 Mon Jun 29 03:23:51 -0700 2009 0 0 false false Mon Jun 22 22:03:38 -0700 2009 Mon Jun 22 22:03:38 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=5491429