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Coach: The A. L. Williams Story
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Coach: The A. L. Williams Story

4.4 of 5 stars 4.40  ·  rating details  ·  75 ratings  ·  7 reviews
In a story rich with details and anecdotes, heroes and villians, Art Williams chronicles how A.L. Williams and it "ragtag army of part-timers" took on a Goliath-sezed insurance industry.
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Published June 28th 2006 by Art Williams Productions
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(showing 1-30 of 170)
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Bob Collins
I was a"termite" for a couple of years in the mid-80's, so Art Williams book on the history of the A. L. Williams company was a walk down memory lane for me. I believed (and still do believe) in the "Buy Term and invest the difference" Crusade. Although I knew a portion of the whole story, I didn't know the whole thing - especially why Art sold the company the early '90's. Art's company and leadership style were controversial, but he had the consumer and his employees best interests at heart and ...more
Ayeshah Lacy
A GREAT INSPIRING READ BY INFAMOUS ART WILLIAMS. THIS TESTIMONIAL OF REAL EVENTS THAT INSPIRES US TO TAKE A STAND AND GO AGAINST THE GIANTS OF AMERICA. BASED WITH MORAL AND ETHICS IT DEPICTS HOW ONE MAN MADE A DIFFERENCE IN EDUCATING AND SHARING WITH THE WORLD THAT YOU DON'T HAVE TO JUST TAKE WHAT THEY SAY, BUT YOU CAN MAKE A DIFFERENCE THROUGH KNOWLEDGE EMPOWERMENT. HIS JOURNEY TO THE TOP UNPRECEDENTED EXPLAINS "HOW TO WIN WITH YOUR HEART NOT WITH YOUR HEAD" HE QUOTES. I HIGHLY RECOMMEND.
Jary Welker
Fascinating story of success. Art Williams was certainly a character to be reckoned with as he battled the traditional insurance world. His model of building his organization is worthy of emulation.
Ashlee
Such a good book! Haven't yet finished it yet, but LOVE getting to see what the founder of our company had to go through and why the company was originally founded. So motivating!
David Lowry
Great book by one of the creators of buy term and invest the difference.
Naim
May 05, 2012 Naim added it
Very good reference for people who dream to go in business for themselves.
Jimmy Ferneyhough
Great read of business success & what it takes to win in business & life
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