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International Marketing
 
by
Philip R. Cateora
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International Marketing

3.2 of 5 stars 3.20  ·  rating details  ·  20 ratings  ·  0 reviews
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
Hardcover, 870 pages
Published December 1st 1989 by Irwin Professional Publishing (first published 1989)
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International Marketing (Hardcover)
International Marketing
International Marketing
International Marketing with Powerweb (Hardcover)
International Marketing (Hardcover)

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