<![CDATA[Secrets of Tuned In Leaders]]>

false <![CDATA[Secrets of Tuned In Leaders]]> 5454686 1 Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, Pragmatic Marketing's Craig Stull, Phil Myers and David Meerman Scott found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards. SECRET #1 = Work as a Trusted Advisor SECRET #2 = Build from the Outside-In SECRET #3 = Simple is Smart SECRET #4 = Leadership is Distributed SECRET #5 = Stop Being a Vendor SECRET #6 = Marketing with a Big “M” SECRET #7 = Measure only what Matters 5522272 7 7 2008 Secrets of Tuned In Leaders 0 0 1 0 0 0 false false Tue Apr 28 09:06:17 -0700 2009 Tue Apr 28 09:06:17 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=5454686