Goodreads helps you keep track of books you want to read.
Start by marking “Experience the Message” as Want to Read:
Experience the Message
Enlarge cover
Rate this book
Clear rating
Open Preview

Experience the Message

3.38 of 5 stars 3.38  ·  rating details  ·  8 ratings  ·  1 review
Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which marketers give to them through experiences with bran ...more
Paperback, 336 pages
Published December 8th 2006 by Basic Books (first published December 7th 2006)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Experience the Message, please sign up.

Be the first to ask a question about Experience the Message

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-14 of 14)
filter  |  sort: default (?)  |  rating details
Ian
If you accept Lenderman's basic premises, that mass market advertising is dead (or at least, dying) and companies who try to maintain a 'command-and-control' hold on their brands via traditional one-to-many mass marketing rather than accept that consumers (or rather 'prosumers') are now stakeholders in the brand conversation and want to be engaged in that conversation one-one-one, this is an interesting read.

While I question some of his assumptions (e.g. that consumers hate most marketing direc
...more
Eric Schmitz
Eric Schmitz marked it as to-read
Nov 26, 2014
Amirah Bey
Amirah Bey marked it as to-read
Nov 22, 2014
Dujon
Dujon marked it as to-read
Aug 12, 2013
Alan
Alan marked it as to-read
Jul 29, 2013
Kenneth
Kenneth is currently reading it
Oct 07, 2012
pri ambodo
pri ambodo marked it as to-read
May 01, 2012
There are no discussion topics on this book yet. Be the first to start one »
Brand New World Brand New World: How Paupers, Pirates, and Oligarchs are Reshaping Business Experience the Message: How Experiential Marketing Is Changing the Brand World Brand New World: How Paupers, Pirates, and Oligarchs Are Reshaping Business Experience the Message: How Experiential Marketing Is Changing the Brand World

Share This Book