<?xml version="1.0" encoding="UTF-8"?>
<GoodreadsResponse>
	<Request>
		<authentication>false</authentication>
		    <method><![CDATA[]]></method>
	</Request>
	
<book id="5431473">
  <title><![CDATA[The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly]]></title>
  <isbn><![CDATA[0470379286]]></isbn>
  <isbn13><![CDATA[9780470379288]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
      <description><![CDATA[]]></description>
    <work>
  <best_book_id type="integer">5431473</best_book_id>
  <books_count type="integer">1</books_count>
  <id type="integer">5499059</id>
  <media_type nil="true"></media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer">3</original_publication_day>
  <original_publication_month type="integer">11</original_publication_month>
  <original_publication_year type="integer">2008</original_publication_year>
  <original_title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</original_title>
  <rating_dist>total:27|5:8|4:11|3:5|2:3|1:0|</rating_dist>
  <ratings_count type="integer">27</ratings_count>
  <ratings_sum type="integer">105</ratings_sum>
  <reviews_count type="integer">77</reviews_count>
  <text_reviews_count type="integer">8</text_reviews_count>
</work>

  <average_rating><![CDATA[3.89]]></average_rating>
  <ratings_count><![CDATA[27]]></ratings_count>
  <text_reviews_count><![CDATA[8]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly]]></url>
  <authors>
        <author id="168369">
      <name><![CDATA[David Meerman Scott]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/168369.David_Meerman_Scott]]></url>
      <average_rating><![CDATA[3.88]]></average_rating>
      <ratings_count><![CDATA[233]]></ratings_count>
      <text_reviews_count><![CDATA[65]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="77">
    <review id="48644632">
    <user id="2108348">
    <name><![CDATA[Mark]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2108348-mark]]></url>
    <image><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jun 24 00:00:00 -0700 2008</read_at>
  <date_added>Sun Mar 08 18:43:29 -0700 2009</date_added>
  <date_updated>Sun Mar 08 18:43:29 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I listened to the Audible book and then bought the print version because it is such a valuable resource for a new business.  If you are not using technology fully to promote your business then you need this book.  If you think you are using technology you could probably be using it more effectively....<a href="http://www.goodreads.com/review/show/48644632">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/48644632]]></url>
</review>
    <review id="56287417">
    <user id="1123594">
    <name><![CDATA[Jamie]]></name>
    <location><![CDATA[Washington, DC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1123594-jamie]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1209405463p3/1123594.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="currently-reading" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sat May 16 10:47:12 -0700 2009</date_added>
  <date_updated>Sat May 16 11:03:50 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book is a must-read for anyone who owns their own business or wants to promote one. I am only 1/2 way through but it has rocked my perception of the value of online marketing procedures. It's a brave new world of marketing and this book is the guide you need to navigate it. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56287417]]></url>
</review>
    <review id="45320821">
    <user id="1992089">
    <name><![CDATA[Wahyudi]]></name>
    <location><![CDATA[Jakarta, 04, Indonesia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1992089-wahyudi-darmawan]]></url>
    <image><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Feb 03 19:46:48 -0800 2009</date_added>
  <date_updated>Mon Feb 09 16:43:29 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Pengaruh internet di dunia pemasaran dan PR dikupas habis dalam buku ini. Pemasaran digital adalah konsep yang harus dilakukan untuk sukse melakukan pemasaran dan PR saat ini. Selain itu hal penting yang perlu diperhatikan adalah pentingnya interactivity antara advertiser dengan customer.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45320821]]></url>
</review>
    <review id="41682180">
    <user id="776246">
    <name><![CDATA[Gretchen]]></name>
    <location><![CDATA[Highland Park, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/776246-gretchen]]></url>
    <image><![CDATA[http://www.goodreads.com/images/nophoto-F-111x148.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Dec 30 00:00:00 -0800 2008</read_at>
  <date_added>Fri Jan 02 21:13:59 -0800 2009</date_added>
  <date_updated>Fri Jan 02 21:26:55 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a good book to help expand traditional marketing and PR professionals' ways of thinking and getting real results. I really enjoyed the quick read and have used or will use the info in my consulting role.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41682180]]></url>
</review>
    <review id="58265979">
    <user id="2231715">
    <name><![CDATA[Lew]]></name>
    <location><![CDATA[Key West, FL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2231715-lew-weinstein]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1251444307p3/2231715.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Jun 03 02:54:55 -0700 2009</date_added>
  <date_updated>Wed Jun 03 02:58:51 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a fantastic introduction to marketing on the internet; I am using many of the approaches suggested by David Scott in marketing my new novel CASE CLOSED.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/58265979]]></url>
</review>
    <review id="79407230">
    <user id="2994211">
    <name><![CDATA[William]]></name>
    <location><![CDATA[Antioch, TN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2994211-william]]></url>
    <image><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jul 15 00:00:00 -0700 2009</read_at>
  <date_added>Mon Nov 30 09:11:35 -0800 2009</date_added>
  <date_updated>Mon Nov 30 09:12:02 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great read...]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/79407230]]></url>
</review>
    <review id="45662468">
    <user id="811402">
    <name><![CDATA[Denise]]></name>
    <location><![CDATA[Rubicon, WI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/811402-denise]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1201736280p3/811402.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri May 01 00:00:00 -0700 2009</read_at>
  <date_added>Sat Feb 07 12:28:55 -0800 2009</date_added>
  <date_updated>Fri Jun 05 11:06:01 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book should be on any small business entrepreneur's must read list! Social networking has changed the rules of marketing forever!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45662468]]></url>
</review>
    <review id="69293210">
    <user id="2651631">
    <name><![CDATA[Alejandro]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2651631-alejandro]]></url>
    <image><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Aug 28 20:46:56 -0700 2009</date_added>
  <date_updated>Fri Aug 28 20:48:25 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Es un buen libro. Si lo hubiese leído apenas salió, tendría un puntaje más alto. Contiene interesantes ejemplos. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/69293210]]></url>
</review>
    <review id="81225013">
    <user id="3049846">
    <name><![CDATA[Ashe County]]></name>
    <location><![CDATA[West Jefferson, NC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/3049846-ashe-county]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1261001600p3/3049846.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="business-and-career-collection" />
        <shelf name="marketing" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Dec 16 14:28:42 -0800 2009</date_added>
  <date_updated>Wed Dec 16 14:28:42 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/81225013]]></url>
</review>
    <review id="81165858">
    <user id="1905718">
    <name><![CDATA[Jackie]]></name>
    <location><![CDATA[Minneapolis, MN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1905718-jackie]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1237323829p3/1905718.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Dec 15 23:53:49 -0800 2009</date_added>
  <date_updated>Tue Dec 15 23:53:49 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/81165858]]></url>
</review>
    <review id="80274045">
    <user id="3021320">
    <name><![CDATA[Dave]]></name>
    <location><![CDATA[Tampa, FL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/3021320-dave-rothacker]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1260276036p3/3021320.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Dec 08 04:34:53 -0800 2009</date_added>
  <date_updated>Tue Dec 08 04:34:53 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/80274045]]></url>
</review>
    <review id="80202951">
    <user id="3013818">
    <name><![CDATA[Wendy]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/3013818-wendy]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1260087092p3/3013818.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Dec 07 13:55:07 -0800 2009</date_added>
  <date_updated>Mon Dec 07 13:55:07 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/80202951]]></url>
</review>
    <review id="79734200">
    <user id="3001954">
    <name><![CDATA[Wht]]></name>
    <location><![CDATA[Rangoon, 17, Myanmar]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/3001954-wht]]></url>
    <image><![CDATA[http://www.goodreads.com/images/nophoto-U-111x148.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Dec 02 23:50:00 -0800 2009</date_added>
  <date_updated>Wed Dec 02 23:50:00 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/79734200]]></url>
</review>
    <review id="79537766">
    <user id="2998416">
    <name><![CDATA[Jennifer]]></name>
    <location><![CDATA[Hannover, Germany]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2998416-jennifer-timrott]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1259693005p3/2998416.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Dec 01 11:04:29 -0800 2009</date_added>
  <date_updated>Tue Dec 01 11:04:29 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/79537766]]></url>
</review>
    <review id="79318029">
    <user id="2658250">
    <name><![CDATA[Steven]]></name>
    <location><![CDATA[Marietta, GA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2658250-steven-moore]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1251066625p3/2658250.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Nov 29 13:51:12 -0800 2009</date_added>
  <date_updated>Sun Nov 29 13:51:12 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/79318029]]></url>
</review>
    <review id="79294196">
    <user id="994562">
    <name><![CDATA[Roland]]></name>
    <location><![CDATA[Hungary]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/994562-roland]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1205571353p3/994562.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="to-read" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Nov 29 10:11:37 -0800 2009</date_added>
  <date_updated>Sun Nov 29 10:11:37 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/79294196]]></url>
</review>
    <review id="79124486">
    <user id="2985682">
    <name><![CDATA[Phillip]]></name>
    <location><![CDATA[Fountain Hills, AZ]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2985682-phillip]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1259347141p3/2985682.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="currently-reading" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[phillip.blackerby@gmail.com]]></recommended_by>
  <read_at></read_at>
  <date_added>Fri Nov 27 10:35:34 -0800 2009</date_added>
  <date_updated>Fri Nov 27 10:56:47 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/79124486]]></url>
</review>
    <review id="79061146">
    <user id="2971091">
    <name><![CDATA[Brian]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2971091-brian]]></url>
    <image><![CDATA[http://www.goodreads.com/images/nophoto-M-111x148.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Nov 26 13:18:39 -0800 2009</date_added>
  <date_updated>Thu Nov 26 13:18:39 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/79061146]]></url>
</review>
    <review id="78786114">
    <user id="1607572">
    <name><![CDATA[Dwayne]]></name>
    <location><![CDATA[Holly, MI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1607572-dwayne]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1259191278p3/1607572.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>0</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="currently-reading" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Mon Nov 23 16:00:44 -0800 2009</date_added>
  <date_updated>Mon Nov 23 16:00:44 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78786114]]></url>
</review>
    <review id="78332181">
    <user id="1121686">
    <name><![CDATA[Sarah]]></name>
    <location><![CDATA[Amarillo, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1121686-sarah]]></url>
    <image><![CDATA[http://photo.goodreads.com/users/1228363482p3/1121686.jpg]]></image>
  </user>
    <book>
  <id type="integer">5431473</id>
  <isbn>0470379286</isbn>
  <isbn13>9780470379288</isbn13>
  <ratings_count type="integer">27</ratings_count>
  <text_reviews_count type="integer">8</text_reviews_count>
  <title>The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly</title>
  <average_rating>3.89</average_rating>
  <image_url>http://photo.goodreads.com/books/1255704210m/5431473.jpg</image_url>
  <link>http://www.goodreads.com/book/show/5431473.The_New_Rules_of_Marketing_and_PR_How_to_Use_News_Releases_Blogs_Podcasting_Viral_Marketing_and_Online_Media_to_Reach_Buyers_Directly</link>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="marketing" />
        <shelf name="non-fiction" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Nov 19 11:31:19 -0800 2009</date_added>
  <date_updated>Thu Nov 19 11:31:27 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78332181]]></url>
</review>
    </reviews>
  <popular_shelves>
        <shelf name="to-read" />
        <shelf name="currently-reading" />
        <shelf name="marketing" />
        <shelf name="business-and-career-collection" />
        <shelf name="non-fiction" />
        <shelf name="money" />
        <shelf name="work" />
        <shelf name="business" />
        <shelf name="marketing-and-sales-books" />
      </popular_shelves>
  <book_links>
    <book_link id="8">
  <name><![CDATA[WorldCat]]></name>
  <link>http://www.goodreads.com/book_link/follow/8?book_id=5431473</link>
</book_link>
  </book_links>
</book>
</GoodreadsResponse>