false 5398004 1 <b>An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth</b> <p> Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In <i>Changing the Channel</i>, authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel marketing and explain its benefits, pitfalls, and great potential for profits. They also offer advice on how readers can launch their own campaigns and make the best use of the results that each channel brings in. Multi-channel marketing is the most effective way to reach and retain customers. In targeting the same customers via direct mail, e-mail, Web banners, pay-per-click advertising, print ads, TV, radio, and more, business owners and marketers can both increase their number of sales and create more loyal customers. With this book as their guide, readers will quickly discover the power and profit potential of multi-channel marketing. 5465541 27 10 2008 Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) total:3|3:3| 3 9 6 0 0 0 false false Sat Jun 06 19:09:08 -0700 2009 Sat Jun 06 19:09:08 -0700 2009 3 0 false false Wed May 06 13:31:15 -0700 2009 Wed May 06 13:31:15 -0700 2009 0 0 false false Wed Mar 11 14:44:52 -0700 2009 Wed Mar 11 14:46:01 -0700 2009 3 0 false false Tue May 12 13:51:48 -0700 2009 Sun Mar 08 11:48:31 -0700 2009 Tue May 12 13:51:48 -0700 2009 3 0 false false Thu Jan 01 11:11:04 -0800 2009 Thu Jan 01 11:11:04 -0800 2009 0 0 false false Fri Nov 21 20:03:08 -0800 2008 Fri Nov 21 20:03:17 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=5398004