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The New Typography
Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work en...more
Hardcover, 280 pages
Published
November 10th 1995
by University of California Press
(first published 1995)
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If you have any interest in typography or graphic design, then this is one book you must read.
Tschoichold is the originator of almost all the principles of modern type layout, heavily influenced by the Constructivist art of Kandinsky and Moholy-Nagy. The famed "Swiss Movement" merely implemented the guidelines he sets out in this book. Any yet, he was largely written out of typographic history, because he later recanted and returned to more traditional centered layouts and ...more
Tschoichold is the originator of almost all the principles of modern type layout, heavily influenced by the Constructivist art of Kandinsky and Moholy-Nagy. The famed "Swiss Movement" merely implemented the guidelines he sets out in this book. Any yet, he was largely written out of typographic history, because he later recanted and returned to more traditional centered layouts and ...more
Mariana
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review of another edition
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Shelves:
classics,
design,
graphic,
history,
information,
monograph,
navelgazing,
owned,
reference,
type,
typography
Three stars for being a classic, and a stepping stone to many (better) works that came afterwards. One star for Tschichold's contributions to the design cosmos. Minus 1 star for it being dated, arrogant, and sometimes full of shit--pretty, well-designed shit is still shit.
The guy's a great graphic designer but I couldn't help laughing all the way through. I know I'm supposed to see this in its historical context but it's just absolutely ridiculous, and him being the most arrogant person ever doesn't help at all.
A bit dogmatic, but helpful in gaining insight into the mindset of what led to Modernist typography.
My first real dive into the theory of this practice.
Beautiful pictures.
Tony
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review of another edition
Recommends it for:
Graphic Designers, Typographers, Design Historians
Shelves:
own
The 1928 classic on modern typography is worth reading for those who are interested in the historical jump from classic book typography and advertising typography to how we think about type today. Much of the book still hold relevance for typographers today, but the last part is a little dated. It is more of a manifesto to printers to standardize page and paper sizes which has already happened.
03.16.08
03.16.08
Like many folks who have read this book, I was simultaneously impressed with the intellect and repulsed by the arrogance Mr. Tschichold. This book is enlightening and maddeningly annoying. Nonetheless, it's essential reading to anyone who studies graphic design.
Feel free to skip the DIN charts in the back. Yeesh.
Feel free to skip the DIN charts in the back. Yeesh.
From my schooling, this is one of the best books ever made about graphic design. He is one of the masters of the art, and anything you can glean from his book will benefit your design sense.
Thanks for Sabon, Jan.
" We do not need pretentious books for the wealthy we need more really well made ordinary books. "- Jan Tschichold
" We do not need pretentious books for the wealthy we need more really well made ordinary books. "- Jan Tschichold
This book is to a typographer, what Corbu's Towards A New Architecture is to an architect.
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