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Great Brand Stories: Dyson: How One Man and His Machine Conquered Our Homes
As one of the most inspiring stories in business today, Dyson’s improbable success is retold here as a celebration of a brand that has become a symbol of great 21st century innovation and design. Driven on by its revolutionary bagless vacuum cleaner, Dyson has swept aside the iconic Hoover brand in many countries and generates $5 billion in worldwide sales. English ...more
Paperback, 192 pages
Published November 1st 2006 by Cyan Communications
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Felt like I SHOULD read this, since Dyson is down the street and I know a ton of people there. The book doesn't come across as objective, it's too one sided (positive) and is like a Dyson promo add. There's no way they've never made a mis-step with their brand, and that kind of story should be included