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Organic, Inc.: Natural Foods and How They Grew
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Organic, Inc.: Natural Foods and How They Grew

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3.58 of 5 stars 3.58  ·  rating details  ·  210 ratings  ·  32 reviews
Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me.

Organic food has become a juggernaut in an otherwise sluggish fo
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Hardcover, 320 pages
Published April 10th 2006 by Houghton Mifflin Harcourt (first published March 5th 2006)
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Community Reviews

(showing 1-30 of 623)
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Brian
The story of how organic has grown from a movement to an industry has become almost cliché. Still, Sam Fromartz is able to plow fresh ground with Organic Inc. By beginning and ending the story with the Harvey case, he frames the dilemma that organic faces quite well. It is not just a matter of scale or money. It is also a question of what kind of change organic wants to create. Fromartz captures with respect the original vision of organic, and at the same time clearly explains the reasons for th ...more
Marsha
The search for organic products is no longer the concern of hippies, religious devotees or strident activists. Recent food scares about alar and BSE (mad cow disease), e.g., mean that many people are taking very sharp looks at where and how their food is prepared. Because of these concerns, the organic market now means big business and supermarkets, corporations as well as farmers all want their share.

Mr. Fromartz is a business journalist and his dedication to his subject, which spanned two year
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Martha
I have always given "organic" food a big thumbs up! I love it when it is priced so I feel I can afford it. I understand that it is better. I encourage the husband toward organic gardening. In short,I'm a fan.

Yet I didn't really know what it meant. More importantly, I didn't know what it meant to not be organic. I'm learning and I love it.

This book is about the business of organic farming. It has a lot of numbers. Numbers don't really work for me. But I am trying. I started reading two days ago
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Mark Desrosiers
Dec 26, 2007 Mark Desrosiers rated it 4 of 5 stars  ·  review of another edition
Recommends it for: People who care about what they eat
Shelves: food
Fascinating history: I was unaware that the organic movement had a founding father in Sir Albert Howard, nor that J.I. Rodale and his Prevention magazine were under constant attack from the American Medical Association.

Scary chemical tales: I'll never eat a non-organic strawberry again after discovering that (non-organic) farmers pump the equivalent of tear gas into the soil to drive away pests.

Frustrating economics: the larger story seems to be that organic production is largely incompatible wi
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Jean
Very readable history of the organic food industry puts a face on some of the key people involved. Fromartz also clearly lays out the debate between organic purists and those whose primary mission is to get organics to the masses. A must-read for anyone who wants to understand the issues and arrive at an informed opinion about where the industry should go from here.
Adam
This review has been hidden because it contains spoilers. To view it, click here.
Kate
Yay, I'm finally finished this one after a cycle of reading some and then re-shelving it!

Fromartz pursues the topic with painstaking efforts to remain unbiased and detail-oriented. His work confirms my premonitions about the nebulous policy-making and the elusive customers surrounding the organic industry. But at the same time, Organic Inc. serves as an education for those of us not only interested in the hard-earned history and personal successes at the core of the industry, but the forces at
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Annie
Loved learning about the origins of Earthbound Organic (and bagged salad in general) and soy milk and a bit about Whole Foods.

Lost a star for the sections on regulations and various organic governing bodies which totally lost me - there were too many acronyms that were too similar and it was all super uninteresting and hard to read.

Would love an overall update because I'm sure things have changed quite a bit since 2005 (and 2007, when the author wrote an updated afterword for the paper release)
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Celeste
I found this book fascinating. I loved the narrative framework and the ocean of information. Fromartz is a pretty brilliant writer. On a personal note, I wasn't anticipating my own conflict over the food I buy. Neither did I ever consider the political, moral, historical or enviromental implications of my ingredient choices. I found this book surprisingly thought-provoking and, fittingly, very fresh. I'd like to reread it with Ben sometime.
NK
I basically read this book on a plane on my way back from France, w/ like 2 chapters left. It was really good, it talked about everything relating to organic, the standards & how it became to be what it is. The whole process, what it really means & what farmers have to go through. It was pretty damn interesting to see some of the things they threw out there, like organic twinkies. Silly.
Mackenzie
This was a very enjoyable book to read about the Organics industry and how it started, boomed and ended up in Wal-Mart. I would recommend it to anyone interested in the organics movement, food or industry. Most interesting was how the author chronicled how the movement became an industry, and challenged the reader to wonder (or at least contemplate) if that is all bad.
Hannah
It's always a pleasure to read a well-written book about something dear to my heart. If I were teaching a seminar on contemporary American agriculture and the way our society eats, this would be at the top of the reading list along with Pollan, Kingsolver, and "Righteous Porkchop." Not exactly a revelation, but informative and interesting, as well as a quick read.
Shannon
Jan 10, 2010 Shannon rated it 4 of 5 stars  ·  review of another edition
Recommends it for: people who shop at Trader Joe's and Whole Foods
Recommended to Shannon by: Amazon.com
Shelves: 2008
I thought this would have been written by a die-hard organic food enthusiast. But Samuel Fromartz is a lot like me -- he wants to do the right thing to support farmers, the environment, and his health, but he's to going to cook every meal with food hand-selected at the farmer's market. Overall, a well-researched, thorough look at the organic food industry.

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Mia
A fairly good overview of the history and factors in the growth of the movement around organic food including various controversies. He even manages to get in some slight discussion of class issues. He does a decent job of maintaining a neutral perspective, and depicting the disagreements between the business perspective and the small farm/locovore one as well.
Ethicurean Reads
Ethicurean post: Organic, Inc. - A Cheeto by Any Other Name

Chronicling the growth of a cultural movement from its genesis as an ideal vision of farming, food and health to a multibillion-dollar industry. A tale of what happens when ideals meet the marketplace.
Sara
I don't know why it's taking me so long to finish this one because it's a very good book. I like non-fiction too! It's a very interesting and personal history of the organics movements, including narrativeds about some of the early advocates. He also talks about some of the inherent dilemmas with the organics industry today.
Kasaundra
After reading this book I feel I am now a more informed organic consumer. Before reading this book I had my thoughts on what organic is: local, sustainable, fresh, pesticide/antibiotic free food. I now also understand the basics of the history of the organic movement and the struggles that it still faces.
Charles
As someone who tries to eat a healthy diet, I found this book filled with lots of interesting tidbits about how the organic food industry got started. I got it from the library, but I kinda wish I had bought it, since it's a book I could see myself referring back to for information.
Cherie
Jan 19, 2013 Cherie rated it 3 of 5 stars  ·  review of another edition
Recommends it for: Venessa, Amelia, Wanda
B+ I was surprised at how much I ended up liking this book. He is truly interested (and makes truly interesting) how organic foods and the industry grew from something so small to such a huge thing…really fascinating stuff in here. A good read for anyone interested in organic and natural foods.
feathers
Feb 13, 2008 feathers rated it 4 of 5 stars  ·  review of another edition
Recommends it for: people in a love/hate relationship with m. pollan
alice waters used to think 'organic' read 'healthy,' i.e. gross and resisted the label on her cooking.
mesclun mix is french !
some farmers cannot resist the temptation to get huge. others cannot stand it.

i like food gossip. this book is full of it. full !
Erica
I usually read about organic from the radical movement perspective, so it was refreshing to learn about the business aspect of big organic.

Informative, but I couldn't help thinking that I had read this all somewhere else before.
Lori Dyann
I didn't have time to finish this before returning it to the library (renewal was not an option).

If you are looking for a recently published book with names and numbers, then look no further.
Lesley
This book gave me a better understanding of the history, growth, and passion of the organic food movement. It took a while for me to finish this book, but I'm glad I stuck with it.
Robin
A very eye-opening read. Ideally, we should all support our CSAs and buy local food, but since that is extremely difficult in today's world, buying organic is our best bet.
courtney
Lots of interesting stuff in here-- it is a quick and entertaining read. Useful for thinking about consumer choices and the relationship between markets and ideals.
Al Olson
Although not as compelling as Michael Pollan's "The Omnivore's Dilemma," this book has stayed in my head. It really makes you wonder what happened to America's farms.
Kimberly
I've been "reading" this book for 5 months now, I just can't finish it. If anyone is more inspired by the organic movement, its all yours.
Michael Harrington
Interesting read. Mostly stuff I already knew, but does provide background into the business of organic food in America.
MaryKay
I'm on page 69 of 336 of Organic, Inc

It wasn't bad. I prefer fiction generally. I may go back and finish it sometime.
Cara Hembd
So far this book is amazing... I am learning a lot about the organics industry.. I will let you know how it turns out.
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