false http://photo.goodreads.com/books/1175552921m/528184.jpg 528184 1 <b>Who Is Talking About You? <P> <P>Master the art of word of mouth marketing with this fun, practical, hands-on guide. </b><P><b><P>Foreword by Seth Godin and Afterword by Guy Kawaski.<P></b>With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world&#8217;s most respected and profitable companies get their best customers for free through the power of word of mouth. <P> <P>Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz&#8212;when to use them and how simple it is to make them work.<P>Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner&#8212;and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion&#8212;and why some multi-million-dollar advertising campaigns fail to get noticed.<P> <P>Open your eyes to a new way of doing business&#8212;that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. <P> 515929 1 11 2006 Word of Mouth Marketing: How Smart Companies Get People Talking total:59|5:17|4:19|3:15|2:8|1:0| 59 222 119 14 4 0 false true Sat Jan 03 00:00:00 -0800 2009 Fri Apr 03 16:30:03 -0700 2009 Fri Apr 03 16:55:15 -0700 2009
One thing I didn't like was that on page 109 he recommends that you use i...more...]]> 4 0 false false Mon May 25 00:00:00 -0700 2009 Thu May 21 13:27:03 -0700 2009 Wed May 27 02:52:18 -0700 2009 more...]]> 5 0 false false Tue Mar 10 00:00:00 -0700 2009 Wed Mar 11 07:51:42 -0700 2009 Wed Mar 11 07:53:30 -0700 2009 2 0 false false Mon Mar 09 00:00:00 -0700 2009 Wed Feb 25 11:27:26 -0800 2009 Mon Mar 09 17:47:36 -0700 2009 more...]]> 5 0 false false Fri May 01 00:00:00 -0700 2009 Mon Oct 26 09:11:48 -0700 2009 Mon Oct 26 09:12:33 -0700 2009 2 0 false false Fri Aug 14 06:43:36 -0700 2009 Fri Aug 14 06:44:06 -0700 2009 4 0 false false Wed Jul 15 00:00:00 -0700 2009 Sat Jun 27 07:00:21 -0700 2009 Tue Jul 21 05:22:42 -0700 2009 5 0 false false Sat Aug 30 15:42:02 -0700 2008 Sat Aug 30 15:43:36 -0700 2008 more...]]> 4 0 false false Sat Jun 21 18:33:13 -0700 2008 Sat Jun 21 18:34:56 -0700 2008 more...]]> 5 0 false false Sat Mar 01 00:00:00 -0800 2008 Mon Mar 17 08:10:45 -0700 2008 Mon Mar 17 08:12:41 -0700 2008 3 0 false false Mon Sep 08 09:31:40 -0700 2008 Mon Sep 08 09:31:40 -0700 2008
http://janyxu.com/2008/06/30/whoo-womm/]]> 2 0 false false Wed Aug 01 00:00:00 -0700 2007 Mon Aug 20 12:21:43 -0700 2007 Thu Aug 23 09:26:01 -0700 2007 5 0 false false Sun Jul 27 10:50:27 -0700 2008 Sun Jul 27 10:51:41 -0700 2008 http://responsiblemarketing.com/blog/?p=...]]> 5 0 false false Wed Oct 22 13:12:30 -0700 2008 Wed Oct 22 13:13:43 -0700 2008 0 0 false false Fri Nov 27 14:22:42 -0800 2009 Fri Nov 27 14:28:36 -0800 2009 0 0 false false Fri Nov 13 19:29:05 -0800 2009 Fri Nov 13 21:27:18 -0800 2009 0 0 false false Wed Nov 11 08:50:57 -0800 2009 Wed Nov 11 08:50:57 -0800 2009 5 0 false false Thu Nov 05 06:56:45 -0800 2009 Thu Nov 05 06:56:45 -0800 2009 4 0 false false Wed Nov 04 21:11:35 -0800 2009 Wed Nov 04 21:11:35 -0800 2009 0 0 false false Tue Oct 27 15:05:13 -0700 2009 Tue Oct 27 15:05:13 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=528184