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<book id="5281751">
  <title><![CDATA[World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories]]></title>
  <isbn><![CDATA[0470395001]]></isbn>
  <isbn13><![CDATA[9780470395004]]></isbn13>
  <work>
  <best-book-id type="integer">5281751</best-book-id>
  <books-count type="integer">2</books-count>
  <default-description>What does Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can't generate buzz without something to buzz about. The book teaches the art and science of creating engaging content and teaches readers exactly how to create &quot;world wide rave&quot;.</default-description>
  <id type="integer">5349155</id>
  <media-type nil="true"></media-type>
  <original-language-id type="integer" nil="true"></original-language-id>
  <original-publication-day type="integer">3</original-publication-day>
  <original-publication-month type="integer">3</original-publication-month>
  <original-publication-year type="integer">2009</original-publication-year>
  <original-title>World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories</original-title>
  <rating-dist>total:29|5:11|4:10|3:4|2:4|1:0|</rating-dist>
  <ratings-count type="integer">29</ratings-count>
  <ratings-sum type="integer">115</ratings-sum>
  <reviews-count type="integer">80</reviews-count>
  <text-reviews-count type="integer">10</text-reviews-count>
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  <average_rating><![CDATA[3.97]]></average_rating>
  <ratings_count><![CDATA[29]]></ratings_count>
  <text_reviews_count><![CDATA[10]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/5281751.World_Wide_Rave_Creating_Triggers_that_Get_Millions_of_People_to_Spread_Your_Ideas_and_Share_Your_Stories]]></url>
  <authors>
        <author id="168369">
      <name><![CDATA[David Meerman Scott]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/168369.David_Meerman_Scott]]></url>
      <average_rating><![CDATA[3.91]]></average_rating>
      <ratings_count><![CDATA[211]]></ratings_count>
      <text_reviews_count><![CDATA[58]]></text_reviews_count>
    </author>
      </authors>
  <reviews start="1" end="20" total="80">
    <review id="61149940">
  <user id="818853">
    <name><![CDATA[Gary Dale]]></name>
    <location><![CDATA[Bangkok, Thailand]]></location>        
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    <rating>5</rating>
  <votes>0</votes>
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  <read_at>Fri Jun 26 00:00:00 -0700 2009</read_at>
  <date_added>Thu Jun 25 22:19:36 -0700 2009</date_added>
  <date_updated>Thu Jun 25 22:19:52 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I have been an avid reader of David Meerman Scott’s blog for some time.  I even have an Outlook task set so that I can remember to have my once a week look.  As such, you won’t be that surprised that I would be a fan of his latest book, World Wide Rave: Creating Triggers that Get Millions of Peo...<a href="http://www.goodreads.com/review/show/61149940">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/61149940?utm_medium=api]]></url>
</review>
    <review id="47315185">
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    <name><![CDATA[Rhi]]></name>
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    <rating>5</rating>
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  <read_at>Wed Mar 04 00:00:00 -0800 2009</read_at>
  <date_added>Mon Feb 23 17:34:04 -0800 2009</date_added>
  <date_updated>Tue Mar 03 22:59:43 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[1. The author, David Meerman Scott, allows people tell their own stories instead of lecturing readers about “new” marketing versus “old” marketing. He even lets them offer advice at the end of each chapter, explaining how they created their own World Wide Rave. Hello! Royalty checks.<br/><br/>...<a href="http://www.goodreads.com/review/show/47315185">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/47315185?utm_medium=api]]></url>
</review>
    <review id="50238390">
  <user id="2144429">
    <name><![CDATA[Victor]]></name>
    <location><![CDATA[Madison, WI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2144429-victor-barger?utm_medium=api]]></url>
  </user>
    <rating>2</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[Social media newbies]]></recommended_for>
  <recommended_by><![CDATA[Amazon]]></recommended_by>
  <read_at>Mon Mar 23 00:00:00 -0700 2009</read_at>
  <date_added>Mon Mar 23 18:57:18 -0700 2009</date_added>
  <date_updated>Mon Mar 23 19:16:15 -0700 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[If you're at all familiar with social media and the marketing concept, it's unlikely you'll find anything new in <a href="http://www.goodreads.com/book/show/5281751.World_Wide_Rave_Creating_Triggers_that_Get_Millions_of_People_to_Spread_Your_Ideas_and_Share_Your_Stories" title="World Wide Rave  Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott">World Wide Rave</a>. However, if you're a businessperson who's just getting started, this book might be just the ticket; it's easy to understand and it's filled with interesting, real-life ex...<a href="http://www.goodreads.com/review/show/50238390">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/50238390?utm_medium=api]]></url>
</review>
    <review id="49354211">
  <user id="2026378">
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[Carrollton, TX]]></location>        
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    <rating>3</rating>
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  <read_at>Sat Mar 21 00:00:00 -0700 2009</read_at>
  <date_added>Sun Mar 15 12:31:21 -0700 2009</date_added>
  <date_updated>Sun Mar 22 20:21:10 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book reminded me a lot of Tribes by Seth Godin, but it definitely had a lot more practical ideas. I got it for free when he was giving it away to Kindle owners. I appreciated that because he wrote a lot about creating content then giving it away for free. If you're looking for ideas on using We...<a href="http://www.goodreads.com/review/show/49354211">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49354211?utm_medium=api]]></url>
</review>
    <review id="59951075">
  <user id="2425732">
    <name><![CDATA[Rdj]]></name>
    <location><![CDATA[Kyle, TX]]></location>        
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    <rating>5</rating>
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  <recommended_for><![CDATA[Bloggers, Marketers]]></recommended_for>
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  <read_at>Sun May 31 00:00:00 -0700 2009</read_at>
  <date_added>Tue Jun 16 16:56:47 -0700 2009</date_added>
  <date_updated>Tue Jun 16 16:58:33 -0700 2009</date_updated>
  <read_count>2</read_count>
    <body><![CDATA[I wish I would have written it.  He's fresh and modern, without sounding like a bad grad student.  He's done it with his blog and it's very inspiring.  I plan on sending him a copy of my book. :)<br/>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/59951075?utm_medium=api]]></url>
</review>
    <review id="68429479">
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    <name><![CDATA[Yukari]]></name>
    <location><![CDATA[Lexington, MA]]></location>        
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    <rating>5</rating>
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  <read_at></read_at>
  <date_added>Sat Aug 22 03:38:49 -0700 2009</date_added>
  <date_updated>Sat Aug 22 03:41:06 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[You don't need to have professional PR agency to make things happen now. This tiny book is filled with useful ideas.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68429479?utm_medium=api]]></url>
</review>
    <review id="67890568">
  <user id="1230107">
    <name><![CDATA[Peter]]></name>
    <location><![CDATA[Kihei, HI]]></location>        
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    <rating>4</rating>
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  <read_at>Sat Aug 29 00:00:00 -0700 2009</read_at>
  <date_added>Tue Aug 18 09:35:39 -0700 2009</date_added>
  <date_updated>Sat Aug 29 11:31:34 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Recommending this book to all the old school marketing folks I encounter. Great read for anyone who wants to know where we're headed, and how much the groundswell effect has already become a part of our lives.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/67890568?utm_medium=api]]></url>
</review>
    <review id="36396704">
  <user id="295530">
    <name><![CDATA[Vicki]]></name>
    <location><![CDATA[Birmingham, AL]]></location>        
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    <rating>4</rating>
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  <read_at>Wed Mar 25 00:00:00 -0700 2009</read_at>
  <date_added>Tue Oct 28 11:18:13 -0700 2008</date_added>
  <date_updated>Thu Mar 26 07:18:27 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[An examination of what it takes for a marketing message to truly go viral, along with a number of fascinating case studies that illustrate these factors and demonstrate strategies that you can adapt for your own maarketing neecs.  Great companion read for The New Rules of Marketing and PR, by the sa...<a href="http://www.goodreads.com/review/show/36396704">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/36396704?utm_medium=api]]></url>
</review>
    <review id="67742892">
  <user id="2363504">
    <name><![CDATA[Donna]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>3</rating>
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  <read_at>Thu Aug 20 00:00:00 -0700 2009</read_at>
  <date_added>Mon Aug 17 09:38:55 -0700 2009</date_added>
  <date_updated>Mon Aug 24 21:28:03 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I knew most of what was taught in the book, but I did appreciate some of the reminders.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/67742892?utm_medium=api]]></url>
</review>
    <review id="36347336">
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    <name><![CDATA[Ann]]></name>
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    <rating>5</rating>
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  <date_added>Mon Oct 27 18:16:09 -0700 2008</date_added>
  <date_updated>Mon Oct 27 18:16:32 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Easy-read, excellent, actionable.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/36347336?utm_medium=api]]></url>
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    <review id="76765704">
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  <date_added>Wed Nov 04 19:37:24 -0800 2009</date_added>
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  <read_at>Wed Oct 28 00:00:00 -0700 2009</read_at>
  <date_added>Wed Oct 28 19:32:48 -0700 2009</date_added>
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  <date_added>Mon Oct 12 17:33:48 -0700 2009</date_added>
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