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  <title><![CDATA[Web Design for ROI: Turning Browsers into Buyers &amp; Prospects into Leads]]></title>
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  <title>
    <![CDATA[Web Design for ROI: Turning Browsers into Buyers &amp; Prospects into Leads]]>
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    <![CDATA[&lt;div id=&quot;SUM_display&quot;&gt; This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics. &lt;/div&gt; &lt;hr align=&quot;left&quot; color=&quot;#cccccc&quot; noshade=&quot;noshade&quot; size=&quot;1&quot; width=&quot;100%&quot;&gt;]]>
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    <rating>4</rating>
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  <date_updated>Sun Oct 19 10:23:12 -0700 2008</date_updated>
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    <body><![CDATA[As the title promises, this book gives lots of practical and actionable advice. The first chapter introduces a little theory. There is a short summary of the adoption bell curve made popular by the book “Crossing the Chasm.” There is also a brief anatomy of what happens when things go wrong in t...<a href="http://www.goodreads.com/review/show/35689487">more...</a>]]></body>
    
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    <![CDATA[Web Design for ROI: Turning Browsers into Buyers &amp; Prospects into Leads]]>
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  <average_rating>4.00</average_rating>
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    <![CDATA[&lt;div id=&quot;SUM_display&quot;&gt; This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics. &lt;/div&gt; &lt;hr align=&quot;left&quot; color=&quot;#cccccc&quot; noshade=&quot;noshade&quot; size=&quot;1&quot; width=&quot;100%&quot;&gt;]]>
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  <read_at>Tue Jul 07 00:00:00 -0700 2009</read_at>
  <date_added>Mon Jul 06 05:32:49 -0700 2009</date_added>
  <date_updated>Mon Jul 06 05:34:00 -0700 2009</date_updated>
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    <body><![CDATA[This book does a good job of showing how to create ROI models for web design project. The other thing I like about it is that it does a good job of defining the intent for specific types of conversions.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/62310734]]></url>
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      <review>
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    <name><![CDATA[Patrick]]></name>
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    <![CDATA[&lt;div id=&quot;SUM_display&quot;&gt; This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics. &lt;/div&gt; &lt;hr align=&quot;left&quot; color=&quot;#cccccc&quot; noshade=&quot;noshade&quot; size=&quot;1&quot; width=&quot;100%&quot;&gt;]]>
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  <read_at>Mon Sep 01 00:00:00 -0700 2008</read_at>
  <date_added>Tue Nov 18 03:02:05 -0800 2008</date_added>
  <date_updated>Tue Nov 18 03:07:27 -0800 2008</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[This book take a good look at how web design can help your website conversion rate and boost up your Return of Investment (ROI). A tiny tweak here and there to your website will give significant results to your bottom line.<br/><br/>One enlightening tips from the book is that the least important p...<a href="http://www.goodreads.com/review/show/38021633">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/38021633]]></url>
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      <review>
  <id>34098036</id>
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    <name><![CDATA[Cameron]]></name>
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  <average_rating>4.00</average_rating>
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    <![CDATA[&lt;div id=&quot;SUM_display&quot;&gt; This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics. &lt;/div&gt; &lt;hr align=&quot;left&quot; color=&quot;#cccccc&quot; noshade=&quot;noshade&quot; size=&quot;1&quot; width=&quot;100%&quot;&gt;]]>
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    <rating>4</rating>
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  <date_added>Sun Sep 28 22:45:15 -0700 2008</date_added>
  <date_updated>Sun Sep 28 22:46:12 -0700 2008</date_updated>
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    <body><![CDATA[Search for the 3.5 stars rating.  Well, if it has ROI in the title it must be good, right?  Thus continues my love-hate relationship with marketing and acronyms.  But this is actually pretty good, as far as the topic goes.  Most importantly (I think this applies for all biz books), it is SHORT.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/34098036]]></url>
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      <review>
  <id>21481176</id>
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    <name><![CDATA[Stacey]]></name>
    <location><![CDATA[Marina Del Rey, CA]]></location>
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    <![CDATA[Web Design for ROI: Turning Browsers into Buyers &amp; Prospects into Leads]]>
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  <average_rating>4.00</average_rating>
  <ratings_count>9</ratings_count>
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    <![CDATA[&lt;div id=&quot;SUM_display&quot;&gt; This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics. &lt;/div&gt; &lt;hr align=&quot;left&quot; color=&quot;#cccccc&quot; noshade=&quot;noshade&quot; size=&quot;1&quot; width=&quot;100%&quot;&gt;]]>
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    <rating>5</rating>
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  <read_at>Thu Nov 01 00:00:00 -0700 2007</read_at>
  <date_added>Fri May 02 15:23:58 -0700 2008</date_added>
  <date_updated>Fri May 02 15:28:44 -0700 2008</date_updated>
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    <body><![CDATA[Excellent book for anyone responsible for a business website. Contains many best practices and guidelines that can impact the bottom line significantly.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/21481176]]></url>
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    <![CDATA[&lt;div id=&quot;SUM_display&quot;&gt; This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics. &lt;/div&gt; &lt;hr align=&quot;left&quot; color=&quot;#cccccc&quot; noshade=&quot;noshade&quot; size=&quot;1&quot; width=&quot;100%&quot;&gt;]]>
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  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Thu Nov 26 14:24:23 -0800 2009</date_added>
  <date_updated>Sun Dec 06 17:50:58 -0800 2009</date_updated>
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    <![CDATA[&lt;div id=&quot;SUM_display&quot;&gt; This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics. &lt;/div&gt; &lt;hr align=&quot;left&quot; color=&quot;#cccccc&quot; noshade=&quot;noshade&quot; size=&quot;1&quot; width=&quot;100%&quot;&gt;]]>
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