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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

3.64 of 5 stars 3.64  ·  rating details  ·  67 ratings  ·  8 reviews
This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lis ...more
Paperback, 196 pages
Published October 17th 2007 by New Riders Publishing
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As the title promises, this book gives lots of practical and actionable advice. The first chapter introduces a little theory. There is a short summary of the adoption bell curve made popular by the book “Crossing the Chasm.” There is also a brief anatomy of what happens when things go wrong in terms of office politics.

This book appropriately focuses on what is called in the business “goal conversion” which is converting less desirable user behavior (e.g. casual surfing) into more desirable behav
Patrick Tang
Nov 18, 2008 Patrick Tang rated it 4 of 5 stars
Recommends it for: Web Designers, Online Business Owners
This review has been hidden because it contains spoilers. To view it, click here.
Search for the 3.5 stars rating. Well, if it has ROI in the title it must be good, right? Thus continues my love-hate relationship with marketing and acronyms. But this is actually pretty good, as far as the topic goes. Most importantly (I think this applies for all biz books), it is SHORT.
Montgomery Webster
Aug 24, 2010 Montgomery Webster rated it 3 of 5 stars
Recommends it for: Web designers, information architects, usability specialists, user experience professionals
Recommended to Montgomery by: SEO / SEM specialist
Shelves: professional
As with most other tutorials, this book dedicates 25% of each page to white space. Otherwise, a fast introduction to conversion optimization. Definitely taught me what I wanted to know about designing landing pages.
Linda N
This book does a good job of showing how to create ROI models for web design project. The other thing I like about it is that it does a good job of defining the intent for specific types of conversions.
Great reference for anyone wanting to create a website from scratch or improve one that needs help (increased conversion & better usability). Lots of great examples of the concepts discussed.
Stacey Moore
Excellent book for anyone responsible for a business website. Contains many best practices and guidelines that can impact the bottom line significantly.
Claire Durrant
So awful. So dated. Please, please, please do not rely on this for design advice. Just...anything else.
Andy marked it as to-read
Jun 07, 2015
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