Sign in with Facebook
Loading...
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Your web site is a business--design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive a...more
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive a...more
Paperback, 196 pages
Published
October 17th 2007
by New Riders Publishing
Friend Reviews
To see what your friends thought of this book,
please sign up.
This book is not yet featured on Listopia.
Add this book to your favorite list »
Community Reviews
(showing
1-30
of
91)
As the title promises, this book gives lots of practical and actionable advice. The first chapter introduces a little theory. There is a short summary of the adoption bell curve made popular by the book “Crossing the Chasm.” There is also a brief anatomy of what happens when things go wrong in terms of office politics.
This book appropriately focuses on what is called in the business “goal conversion” which is converting less desirable user behavior (e.g. casual surfing) into more desirable behav...more
This book appropriately focuses on what is called in the business “goal conversion” which is converting less desirable user behavior (e.g. casual surfing) into more desirable behav...more
This book does a good job of showing how to create ROI models for web design project. The other thing I like about it is that it does a good job of defining the intent for specific types of conversions.
Aug 24, 2010
Mxmlln Montgomery
rated it
3 of 5 stars
Recommends it for:
Web designers, information architects, usability specialists, user experience professionals
Recommended to Mxmlln by:
SEO / SEM specialist
Shelves:
professional
As with most other tutorials, this book dedicates 25% of each page to white space. Otherwise, a fast introduction to conversion optimization. Definitely taught me what I wanted to know about designing landing pages.
Nov 18, 2008
Patrick Tang
rated it
4 of 5 stars
Recommends it for:
Web Designers, Online Business Owners
This review has been hidden because it contains spoilers. To view it,
click here.
Search for the 3.5 stars rating. Well, if it has ROI in the title it must be good, right? Thus continues my love-hate relationship with marketing and acronyms. But this is actually pretty good, as far as the topic goes. Most importantly (I think this applies for all biz books), it is SHORT.
Great reference for anyone wanting to create a website from scratch or improve one that needs help (increased conversion & better usability). Lots of great examples of the concepts discussed.
Excellent book for anyone responsible for a business website. Contains many best practices and guidelines that can impact the bottom line significantly.
Apr 11, 2013
Alexandre Frantz
marked it as to-read
Mar 30, 2013
Keith Mander
added it
Mar 05, 2013
Patrick Matte
marked it as to-read
Feb 16, 2013
Claire Durrant
marked it as to-read
Feb 10, 2013
Dave
marked it as to-read
Jan 22, 2013
Geo
marked it as to-read
Dec 09, 2012
Stephen Joyce
added it
Nov 08, 2012
Christopher Jones
added it
Nov 20, 2012
Jen Harmon
marked it as to-read
Oct 13, 2012
Hrishikesh Choudhari
marked it as to-read
Oct 03, 2012
Cristian Boldisteanu
marked it as to-read
Oct 02, 2012
Tollie Williams
added it
There are no discussion topics on this book yet.
Be the first to start one »
