false http://photo.goodreads.com/books/1175524741m/523225.jpg 523225 1 With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In <i>Join the Conversation,</i> Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives. 511103 19 10 2007 Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue, and Partnership total:18|5:0|4:1|3:0|2:0|1:0| 18 66 45 5 5 0 false false Tue Apr 07 10:09:40 -0700 2009 Fri Apr 10 02:49:02 -0700 2009 more...]]> 4 0 false false Sat Mar 22 00:00:00 -0700 2008 Tue Mar 04 12:23:52 -0800 2008 Sun Mar 23 13:24:24 -0700 2008 more...]]> 3 0 false false Sun Apr 06 00:00:00 -0700 2008 Sat Oct 27 14:27:08 -0700 2007 Sun Apr 06 17:04:34 -0700 2008 more...]]> 4 0 false false Wed Oct 01 00:00:00 -0700 2008 Thu Mar 12 12:20:36 -0700 2009 Sat Oct 17 23:15:36 -0700 2009 5 0 false false Sat Mar 01 00:00:00 -0800 2008 Sun Mar 09 15:38:04 -0700 2008 Sun Mar 09 15:38:50 -0700 2008 0 0 false false Wed Nov 11 08:50:52 -0800 2009 Wed Nov 11 08:50:52 -0800 2009 0 0 false false Fri Aug 14 23:45:14 -0700 2009 Fri Aug 14 23:45:14 -0700 2009 0 0 false false Tue Jul 21 21:42:26 -0700 2009 Tue Jul 21 21:42:26 -0700 2009 3 0 false false Fri Jul 10 06:54:28 -0700 2009 Fri Jul 10 06:54:28 -0700 2009 0 0 false false Tue Jun 23 20:08:44 -0700 2009 Tue Jun 23 20:08:44 -0700 2009 0 0 false false Fri Jun 19 12:17:20 -0700 2009 Fri Jun 19 12:17:34 -0700 2009 0 0 false false Sat May 02 20:17:28 -0700 2009 Sat May 02 20:17:28 -0700 2009 0 0 false false Fri Apr 03 06:18:27 -0700 2009 Fri Apr 03 06:18:28 -0700 2009 0 0 false false Tue Mar 31 11:16:09 -0700 2009 Tue Mar 31 15:12:56 -0700 2009 0 0 false false Wed Mar 18 15:51:12 -0700 2009 Wed Mar 18 15:51:31 -0700 2009 0 0 false false Sat Mar 14 23:59:24 -0700 2009 Sat Mar 14 23:59:24 -0700 2009 0 0 false false Wed Feb 25 09:31:58 -0800 2009 Wed Feb 25 09:31:58 -0800 2009 0 0 false false Tue Feb 10 13:05:52 -0800 2009 Tue Feb 10 13:05:52 -0800 2009 3 0 false false Sat Nov 01 00:00:00 -0700 2008 Mon Feb 02 08:16:36 -0800 2009 Mon Feb 02 08:16:47 -0800 2009 3 0 false false Tue Jan 20 14:46:48 -0800 2009 Tue Jan 20 14:46:48 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=523225