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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

3.48  ·  Rating Details ·  42 Ratings  ·  6 Reviews
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do t ...more
Hardcover, 300 pages
Published October 1st 2007 by John Wiley & Sons
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Antti Vilpponen
Mar 23, 2008 Antti Vilpponen rated it really liked it
The book is yet another solid show of Joseph Jaffe's understanding of the internet and how it changes companies' business models and marketing. Numerous examples of excellent ways of marketing and at least equally bad examples enable the reader to understand the small important issues in working online.

However, I really would have wanted to see slightly academic writing from the author, because "Join the Conversation" is another "life after the 30-second spot" from the online world.

Despite all
...more
Nita Jayasaputra
Apr 10, 2009 Nita Jayasaputra rated it it was amazing
Recommends it for: all marketeers who needs to be updated on new wave marketing
Recommended to Nita by: Hermawan Kertajaya
Shelves: business
A great book for all marketeers who need to be updated on the changes face of marketing from vertical to horizontal marketing. Internet has made the world to become flat and without boundaries. It revolutionize the conventional marketing era of simply 'ATL & BTL' to the power of community marketing, where everyone is the marketeer and the consumer.
So let's join the conversation!
Gi-Gi Downs
Apr 06, 2008 Gi-Gi Downs rated it liked it
Recommends it for: marketers, big media peeps trying to 'get' community
As someone who works in curating and harnessing social media, or rather, conversations, this Join the Conversation sort of stated the obvious. There are a couple of interesting anecdotes to learn from but this is a book for marketers and agencies to have on their shelves, along with Naked Conversations.
Steve Swanson
Stan Rapp recommended this to me, will get in on 11/26 and update a review, but if Stan thinks it's great, that's a hella reco!
Jayfader
Mar 09, 2008 Jayfader rated it it was amazing
Great social media book that avoids buzzwords. Was great meeting Joseph in person two weeks ago at his social media roundtable.
Dann Fierro
Oct 06, 2014 Dann Fierro rated it it was ok
Shelves: re-reading
A great review about 2.0 web trends, success cases and how teh brands can use that services to start a conversation with their consumers.
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