My rating:
add to my books
Loading...
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
by
Joseph Jaffe
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In "Join the Conversation, " Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what markete...more
Hardcover, 300 pages
Published
October 19th 2007
by John Wiley & Sons
There is a good chance some of your friends read this book. Sign in to see!
sign in »
Friend Reviews
To see what your friends thought of this book,
please sign up.
This book is currently not featured on any Listopia lists.
Add this book to your favorite list »
Community Reviews
(showing
1-30
of
67)
Nita Jayasaputra
rated it
Recommends it for:
all marketeers who needs to be updated on new wave marketing
Recommended to Nita by:
Hermawan Kertajaya
Shelves:
business
A great book for all marketeers who need to be updated on the changes face of marketing from vertical to horizontal marketing. Internet has made the world to become flat and without boundaries. It revolutionize the conventional marketing era of simply 'ATL & BTL' to the power of community marketing, where everyone is the marketeer and the consumer.
So let's join the conversation!
So let's join the conversation!
The book is yet another solid show of Joseph Jaffe's understanding of the internet and how it changes companies' business models and marketing. Numerous examples of excellent ways of marketing and at least equally bad examples enable the reader to understand the small important issues in working online.
However, I really would have wanted to see slightly academic writing from the author, because "Join the Conversation" is another "life after the 30-second spot" fr...more
However, I really would have wanted to see slightly academic writing from the author, because "Join the Conversation" is another "life after the 30-second spot" fr...more
As someone who works in curating and harnessing social media, or rather, conversations, this Join the Conversation sort of stated the obvious. There are a couple of interesting anecdotes to learn from but this is a book for marketers and agencies to have on their shelves, along with Naked Conversations.
A great review about 2.0 web trends, success cases and how teh brands can use that services to start a conversation with their consumers.
Great social media book that avoids buzzwords. Was great meeting Joseph in person two weeks ago at his social media roundtable.
Siddartha
added it
Artur
marked it as to-read
Jerome Jackson
marked it as to-read
Hugh Weber
added it
Michael Myers
added it
Ilario
marked it as to-read
Melanie Guerra
marked it as to-read
Allison
marked it as to-read
Tom
marked it as to-read
Gianandrea Facchini
added it
Courtney Livingston
marked it as to-read
Stephen
added it
Eric
marked it as to-read
Stephen Collins
added it
There are no discussion topics on this book yet.
Be the first to start one »
