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Just Do It
The most powerful force in sports is not a football or baseball team. It is a shoe company. Nike is radically changing the way sports, business, and popular culture interact. Donald Katz is an award-winning author with a genius for getting inside places other journalists can't, and for writing nonfiction with the sweep and drama of a great novel. In his acclaimed bestselle...more
Paperback, 336 pages
Published
April 1st 1995
by Adams Media Corporation
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This Book is about the company Nike from the corporate point of view. I decided to read this book because everyone knows nike for sports wear with shorts,sneakers and shirts but Does everyone know about Nike from the business standpoint. I think that this book was very helpful because it told us the money it takes for nike to make the products and what happens when sales are good or bad. This book also says how nike makes their decisions for certain products. I was really interested with this bo...more
Is it a biography? Is it a dramatic nonfiction? Is it a case study? Well, no.
The Nike characters are not very "fleshy". There are no tell-all interviews to bring us inside the minds of characters who are summed up mainly by which advertising campaign they worked on.
Not that there's nothing of interest here, but as an expose (don't have the right character) it's not particularly in depth. For a human interest piece, it's not particularly humane.
A book best read quickly and returned to Half Pri...more
The Nike characters are not very "fleshy". There are no tell-all interviews to bring us inside the minds of characters who are summed up mainly by which advertising campaign they worked on.
Not that there's nothing of interest here, but as an expose (don't have the right character) it's not particularly in depth. For a human interest piece, it's not particularly humane.
A book best read quickly and returned to Half Pri...more
Very interesting, also came from an interesting period where Michael Jordan had retired from basketball (for the first time), and Nike was uncertain about future trajectory in sales. Also, interesting to note that at this time (early 90's, Nike was already second guessing their heavy presence in the AAU basketball scene).
Phil Knight is the coolest CEO ever, and the book describes headquarters in Beaverton as a notch above heaven.
Phil Knight is the coolest CEO ever, and the book describes headquarters in Beaverton as a notch above heaven.
The real JUST DO IT - an incredible true story well told - THE must read for every NIKE JUNKIE
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Great book. I love Nike and Just Do IT painted a great picture of Nike for me.
the nike spirit in the corporate world
Aug 03, 2011
Bill
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A good corporate history.
very informitive
Sep 01, 2008
Jimmie
added it
Nike makes shoes.
Apr 11, 2013
K Smith
marked it as to-read
Apr 09, 2013
Alice
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Mar 31, 2013
Hugobishop
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Mar 29, 2013
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Mar 24, 2013
Dam Thanh lan
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Feb 24, 2013
Neal Kuperman
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Dec 23, 2012
Donnie Minnick
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Jamien Sills
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