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Just Do It: The Nike Spirit in the Corporate World
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Just Do It: The Nike Spirit in the Corporate World

3.82 of 5 stars 3.82  ·  rating details  ·  66 ratings  ·  10 reviews
An award-winning author penetrates Nike--a company of the future, a dream machine that seeks to redefine culture through the power of sports--to provide this portrait of Phil Knight, who pioneered the company from a two-man operation into a four billion-dollar corporation.
Paperback, 336 pages
Published April 1st 1995 by Adams Media Corporation
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Tigran Mamikonian
This book is from Donald Katz, who is the founder of Audible (founded in 1995 and acquired by Amazon in 2008). Before founding Audible, Donald was journalist for 20 years and "Just Do It" is one of his business books.

I came across this book, because the corporate spirit of Nike and their way of doing business and marketing have been the subject of great interest for me for last 20 years, just starting from the time when Nike was starting in Europe...

The book provides very in-depth explanation of
This Book is about the company Nike from the corporate point of view. I decided to read this book because everyone knows nike for sports wear with shorts,sneakers and shirts but Does everyone know about Nike from the business standpoint. I think that this book was very helpful because it told us the money it takes for nike to make the products and what happens when sales are good or bad. This book also says how nike makes their decisions for certain products. I was really interested with this bo ...more
Is it a biography? Is it a dramatic nonfiction? Is it a case study? Well, no.

The Nike characters are not very "fleshy". There are no tell-all interviews to bring us inside the minds of characters who are summed up mainly by which advertising campaign they worked on.

Not that there's nothing of interest here, but as an expose (don't have the right character) it's not particularly in depth. For a human interest piece, it's not particularly humane.

A book best read quickly and returned to Half Pri
Zack Maley
Very interesting, also came from an interesting period where Michael Jordan had retired from basketball (for the first time), and Nike was uncertain about future trajectory in sales. Also, interesting to note that at this time (early 90's, Nike was already second guessing their heavy presence in the AAU basketball scene).

Phil Knight is the coolest CEO ever, and the book describes headquarters in Beaverton as a notch above heaven.
John McPhee
The real JUST DO IT - an incredible true story well told - THE must read for every NIKE JUNKIE
Corey Webb
Great book. I love Nike and Just Do IT painted a great picture of Nike for me.
Steven Vore
the nike spirit in the corporate world
Aug 03, 2011 Bill added it
A good corporate history.
Sep 01, 2008 Jimmie added it
Nike makes shoes.
very informitive
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