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Swoosh: The Unauthorized Story of Nike and the Men Who Played There
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Swoosh: The Unauthorized Story of Nike and the Men Who Played There

3.86  ·  Rating Details ·  181 Ratings  ·  14 Reviews
The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.
Paperback, 576 pages
Published April 28th 1993 by HarperBusiness (first published January 1st 1991)
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Mark
Feb 10, 2013 Mark rated it really liked it
The overall book did a fantastic job of explaining the birth of Nike, it's early struggles and success leading up to the behemoth that it became.

Overall, it was a fantastic read and wonderfully the build up of everything, but sometimes jumped around a little too much with the Nike timeline and introduced too many people to realistically keep track of without some sort of characters sheet.

Other than some small confusions, however, it was a wonderfully written novel and really does tell the whol
...more
Nasser
Apr 06, 2009 Nasser rated it it was amazing
Shelves: 2008-2009
This book is about the history of NIKE. Nike is a sports company that makes sports shoes, shorts,shirts etc. Nike is one of the most important companies is the world because its so well known. But Nike over the years has had some problems with child labor and how people start to hear that if they are doing child labor then people don't want to buy their merchandise. The reason why i choose this book is because i have been wearing Nike basketball sneakers for the longest time and most of the time ...more
Jared
Jan 22, 2010 Jared rated it really liked it
This book really drew me in. I can remember "selling" my folks on Nike's back in 2nd or 3rd grade. It was amazing to read how the company started and become a powerhouse. This is a quick read but also made some strong points.

1) Starting a company is not the same as running a mature company. After you get things up and running hire someone who knows how to keep things going.

2) There is some benefit to having processes in place for how things are done. I used to love handling things as they came u
...more
Sarah
Mar 11, 2008 Sarah rated it really liked it
This was an interesting book. I read some of it last summer and then got away from it and came back to it in March. I think the Nike story is very rick and gives a lot of good perspective to fellow entrepreneurs or others curious about the evolution of the brand we all know so well. The book was an easy read but from my perspective there was some excessive detail. Overall it is a great read and I recommend it.
Suzy
Oct 01, 2013 Suzy rated it really liked it
"Swoosh" was a fascinating history of Nike and the tough and competitive world of sports gear. Endorsements by winners is the key to success resulting in a brutal and expensive game. Nike, founded in 1964, was a company run like a fraternity where the key players ate and breathed Nike. The only downside of the book is its copious detail running over 600 pages. But then, this gives the reader plenty of time to get to know the company through its numerous growing pains.
Lauren
Feb 26, 2011 Lauren rated it it was amazing
One of my favorite stories about a company and the people who started it. If you're an entrepreneur who needs inspiration, read this! If you're a business owner, read this! And if you just want to read a brilliant story about a man and a dream, read this! Read it three times and will most definitely read it again.
Amanda
Nov 16, 2008 Amanda rated it liked it
Shelves: business
Very interesting history of Nike and the birth of a successful business even in spite of the people who founded it. It sprung from a passion for running and a commitment to do things on a grass roots level into this multi-billion dollar industry
Elizabeth
Sep 04, 2007 Elizabeth rated it really liked it
Very, very interesting for anyone in the marketing field. Nike is the giant in the field, and this is great insight into how they got to where they are today.
Larryponder
Dec 02, 2013 Larryponder rated it it was amazing
I had fun reading the book and thinking of where jogging is at.
Rj
Feb 08, 2014 Rj rated it it was amazing
Wonderful story about the history of Nike, as well as some insight into the mysterious Phil Knight.
Marilyn
Compelling reading for entrepreneurs. Could this ever happen again, or was it just the times that allowed this kind of success?
Glenn McDaniel
Feb 07, 2015 Glenn McDaniel rated it really liked it
It's been a few years, but I thought this was a great book that highlighted the culture that has revolutionized footwear and sports.
Emily Hartman
Nov 09, 2014 Emily Hartman rated it it was amazing
So damn good. Love the Nike brand even more now. 'Merica.
Colin Keeley
Feb 20, 2014 Colin Keeley rated it really liked it
Interesting read on the origins of Nike and the athletic shoe business in general.

It would have benefitted from more contact with Knight.
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