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Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors
Investment analyst, financial columnist and PBS-TV panelist Keller here retells how General Motors, a long-dominant, complacent corporate giant, was jolted by the 1970s oil embargos and by foreign competition. These developments led to massive company reorganization in the '80s under ebullient GM chairman Roger Smith, and to the joint GM-Toyota production of the Chevy Nova ...more
Paperback, 288 pages
Published September 28th 1990 by HarperCollins Publishers
(first published August 1989)
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